In 2021, having a successful business website or blog is very closely tied to how well your brand performs. Brands worldwide have allocated resources and time to polishing their websites and prioritizing lead generation through online channels.
If you’ve run a business website, you probably know all the boxes you need to check off to create a good website. There are some critical aspects of your website’s performance that you should be looking out for.
A well-designed and locally optimized website generates traffic consistently and facilitates leads and conversions. Specific key indicators show you if your website is doing its job well, such as bounce rate, dwell time, traffic, lead generation, and search engine optimization (SEO).
The most significant marker of a good website is organic traffic, and SEO plays a vital role in it. Statistics show that up to 91% of organic traffic from a search engine results page (SERP) is directed to results on the first page.
But how do you know if your strategy is working? Is your website successfully generating traffic and leads? Web analytics is a tricky business; looking at all the numbers can be highly confusing unless you’re an expert. Understanding the data accumulated from hundreds and thousands of visitors coming to your website can be mind-boggling.
However, don’t worry; there are a few tools you can use to find out how well your website performs.
Here are some of the best website traffic estimator tools you can use to see how your website is doing!
Google Analytics
Google Analytics is rated as one of the best website traffic estimator tools on the market right now. This tool lets users analyze their website data through various operations. Google website traffic estimator has a keyword tracking feature that tells you what keywords generate the most traffic to your website. Users can also view data about their content and sources of traffic on their site.
Google Analytics is a free website traffic estimator tool; it has a free “freemium” version that you can use for web analytics. If you want access to special features, there’s a paid version of the tool as well!
Sitechecker
Sitechecker is another excellent web analytics tool that will save you a lot of time and energy by analyzing your website for you. Unlike Google Analytics, Sitechecker gives you updates about your website performance in real-time.
With the help of this tool, you can analyze your web traffic to optimize it. You will get the most important website traffic metrics that are important for the optimization of your resource.
This tool has different subscription plans that vary according to their features. But, there is a free trial for 7 days to use.
Kissmetrics
Kissmetrics is a website traffic estimator tool that lets users see visitors’ movements on their site. This tool also lets you track the usage behaviors of your visitors as time passes by and see where your web traffic is coming from. Kissmetrics has an excellent “Timeline View” feature that lets you see visitor activity as it happens.
This tool has a free trial for the application. The subscription plans vary according to the users’ needs and requirements, starting at $149/month. The pricing typically depends on the number of events being tracked.
Clicky
Clicky is a free website traffic estimator service that allows users to view their web analytics in real-time. This tool has a very handy “Spy View” feature that allows users to see what their visitors are currently doing on their website. Clicky has a user-friendly interface that simplifies all the data down for you, so even if you’re a beginner, you’re good to go.
This tool has a Pro version that comes with a monthly subscription fee. This tool also has a great mobile version so you can check your analytics remotely, even if you don’t have your computer.
Mint
It is another great web analytics service that shows you website data in real-time. Mint also lets you track the visitors on your website, including their source and what they’re doing on your website. Mint also has an excellent “Peppermill” feature.
You can use Peppermill to make suitable website maintenance changes to your site according to the data Mint gives you. Peppermill has a wide variety of features and add-ons for your website.
Also Mint has different subscription plans, starting at $30/month.
Crazy Egg
Crazy Egg is a web analytics tool that employs heatmap technology. Heatmap technology lets you see the “hot spots” and “cold spots” on your website. Hot spots indicate content and copy that is performing well with visitors and engaging more traffic. Cold spots signify the pieces of content and copywriting on your website that aren’t garnering visitor attention.
Heatmap technology is an excellent indicator of how your website performs because it shows you exactly where your visitors are going, down to where their cursor is pointing on the screen. This also lets you somewhat track where they are looking and what they’re reading.
Crazy Egg has a free trial so that you can try out the service for yourself. There are also paid versions. The paid versions vary based on features and upgrades, the prices start as low as $9 a month, so we’d say it’s a pretty good deal!
Digital Marketing
Digital marketing is one of the most competitive business fields today. Any brand with a website is automatically running for the race to be better and stand out among its competitors.
Even if your website is performing adequately and is ticking off most of the boxes, you should still know what you’re up against. This is the only situation in which we endorse spying! Seeing how your competitors are doing is a great way to compare and contrast your strategies and see what works and what doesn’t. Plus, it’s an excellent way to keep up with emerging trends and knowing how to gain an edge over your competition.
So, how do you find out how your competitors’ websites are performing? Are they doing better than you? What do their web analytics look like? How many visitors are they getting? Are their keywords getting them better rankings? Where is their traffic coming from? Is there a strategy you’re missing out on? Well, the good news is that, like virtually anything in the digital world, there are tools for it!
And the great news is that we’ve compiled a comparative list of the top five website traffic estimator tools to check your competitors’ traffic.
Here are the top five best website traffic estimator tools you can use to check your competition’s website traffic!
Ahrefs
Ahrefs is an excellent tool for everything SEO; it’s often rated as the best SEO tool available online. This tool lets you enter any domain or URL into its search engine, and it pulls up the analytical stats regarding the websites’ traffic. You can monitor your competitors’ website traffic through ahrefs. This will help you assess their website if it’s doing well and figure out what you can do to improve your website.
The best part is that ahrefs is a free tool that you can use to check your competitor’s website traffic as many times and as frequently as you want!
SEMrush
SEMrush is a great website estimator and SEO tool. This tool has the most accurate website traffic results out of all the tools here. SEMrush is also an excellent tool for keyword analytics.
In addition to competitor research, you can use SEMrush for keyword research, content marketing, social media marketing, and campaign management. SEMrush is basically your one-stop shop to optimize your search engine ranking and website performance.
As a Digital Marketer, SEMrush will be your swiss knife. It will help conduct analysis and take data-driven decisions. If you aim to learn more about this all-in-one tool we would recommend checking out some extra in-depth reviews.
This tool has different subscription plans that vary according to their features. Their cheapest Pro plan starts at $119/month, SEMrush can be considered pricey, but given the range of features you get, we’d say it’s a decent bargain!
SE Ranking
SE Ranking is another free website traffic estimator tool that lets you look up the traffic for any URL. All you have to do is enter the URL of your competitors’ sites and let the tool pull up the information you need! The interface is pretty user-friendly so you don’t need to be a tech genius to know your way around the tool.
Did we mention that SE Ranking is a free tool? You can check your competitors’ website traffic unlimited times, without any judgment or fees!
SERPSTAT
SERPSTAT is an all-in-one competitor research tool that gives you all the data you need! You simply enter the domain or URL you need to research and the website gives you stats related to your competitors’ web traffic, keywords, paid keywords, keyword positioning, CPC, and search volume!
This tool is a one-stop shop for everything you need to know about your competitors’ websites. We highly recommend you try this tool out for your competitor research and SEO research.
The best part is that SERPSTAT is pretty affordable, especially since it offers so many features. Their subscription plans start at $69/month.
SpyFu
SpyFu is an excellent tool for SEO research and competitor research. You can also use this to research your competitors’ analytics and get data about how their website is doing. Spyfu has a free version and a premium version with extended features and upgrades.
We’ve created a comparison table below with the features and pricing of each website traffic estimator tool. This will help you get a clear picture and make an informed decision on what tool works best for you!
| Website Estimator Tool | Features | Pricing |
| Ahrefs | Keyword research, website traffic estimator, search volume and clicks, backlink growth | Free |
| SEMrush | Keyword research, content marketing, social media marketing, and campaign management | $119/month |
| SE Ranking | Website traffic estimator | Free |
| SERPSTAT | Web traffic estimator, keywords, paid keywords, keyword positioning, CPC, and search volume | $69/month |
| SpyFu | Keyword research and competitor research | $33/month |
As a bonus, here are two other tools you can use to keep an eye on your competitors’ mentions and backlinks!
Majestic SEO
Without Majestic SEO, this article wouldn’t be complete! It is one of the more popular tools out there, and for good reason. It allows users to conveniently download the link profile of their competitor’s web pages.
Essentially, it allows you to stay in touch with a large volume of links, and observe multiple websites within just a few clicks! Not only that, but it also helps you export the link profile. This means that you can analyze the parts you want with no commitments.
So, all you need to do is download the link profile of any competitor, export it, and then move the data according to your needs! That’s it. And the best part? The pricing plan begins at only $49.99 a month. How cool is that?
Alexa
Alexa is in fact one of the most advanced tools in terms of analyzing website traffic. The main purpose of Alexa is to rate websites. It works very similarly to PageRank. In fact, many websites strive to get a better ranking on Alexa! So, it can be easily used to spy on your competitors and keep in touch with their progress, as well as your own.
The best way to put Alexa to use is to obtain data from international competitors, and see where they rank. This makes it easier for you to draw comparisons between your work and theirs. In short, through Alexa, you can easily gauge the amount of effort you need to put in to outsmart your competition.
The Final Takeaway
So, that’s it for today! Remember that by using these tools, you can equip your website and business with just the right amount of effort to help it rise to the top. For any business, there is nothing more important than taking over your competitors. We’re sure that this is your primary goal as well, so without waiting any further, why don’t you grab these tools and get started on improving your website traffic right away?
And remember, Upqode will always be there to help you out, so you might as well visit our blog and improve your business/web strategy even further!
