Sew Sketchy


Sew Sketchy


3 months
Sew Sketchy

E-Commerce Website Design for Fashion Illustrator - Sew Sketchy

Our fashion client, Sew Sketchy, is worth your attention. The company developed a freshly branded website that catered specifically towards Sew Sketchy’s bold and colorful vision that was brought to life. Sew Sketchy is an illustrated fashion icon who loves anything to do with fashion, travel, and luxury. Fashion icons such as Anna Dello Russo, Giovanna Battaglia, and The Man Repeller are all Sew Sketchy fans along with luxury brands such as Valentino, Stuart Weitzman, and Giambattista Valli are all obsessing over her too. It was a great pleasure for our web designers and developers to work on an innovative project linked to fashion, creativity, and inspiration. Sew Sketchy is one of the heavyweights in the fashion industry. She’s a powerful influencer in New York. We, at UPQODE, appreciated Sew Sketchy’s satirical approach where she demystifies stereotypes.

Client’s Need


Sew Sketchy is very popular on social media in the US. She’s got a brilliant Instagram account with tens of thousands of followers. The fashion influencer had an ambitious goal to launch an e-commerce website to promote and sell her posters. Our client wanted to classify all shop items into categories, such as Travel and Fashion subcategories. The ultimate need was to attract customers and make the business grow.


Clutch Interview with Romy Schreiber – Owner (Founder) of Sew Sketchy LLC


“They drastically changed our business by developing the best website we could have asked for.” UPQODE designed and developed an e-commerce platform featuring fashion inspired artwork.


Please describe your company and your position there.


I own Sew Sketchy, an illustrated fashion icon that loves anything to do with fashion, travel, and luxury.


The Challenge


For what projects/services did your company hire UPQODE?

We hired UPQODE to create and develop our e-commerce site.


The Approach


How did you select this vendor?

We found them online. We chose UPQODE because they seemed to understand our vision and have the same work ethic as our team. Plus, they were committed to meeting deadlines.


Describe the project and the services they provided in detail.

They developed and helped design our first ever e-commerce store.


What was the team composition?

We worked with a project manager who managed about 10 people.


The Outcome


Can you share any information that demonstrates the impact that this project has had on your business?

They drastically changed our business by developing the best website we could have asked for.


How was project management arranged and how effective was it?

UPQODE has the best team. They were incredibly efficient. Not only did they work quickly and professionally, but they also had the best problem-solving skills.


What did you find most impressive about this company?

We were impressed with how well they translated technical language so that we could understand our own website as well as they did. They were also super trustworthy and honest.


Are there any areas for improvement?

There’s no need for improvement.

Source Clutch


Our Digital Solutions

UPQODE created a platform that focuses on Sew Sketchy’s imaginative fashion world. We used a clean design that has pink accents throughout the site to showcase Sew Sketchy’s fun feminine side. Along with using black and white colors to emphasize Sew Sketchy’s trademark; the round bold glasses that Sew Sketchy is never seen without. We created an intuitive interface for an effortless shopping experience which includes a smooth registration process and ease for artwork purchases.


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What They Say

UPQODE met client expectations. Their efficient workflow complemented their professional management style. Their transparency made the entire engagement seamless from start to finish. We knew them to work quickly while producing a superior product. There was no question in our minds who would be best to complete the work. UPQODE provided us with the website UX/UI, design, and development with minimal input from our team.

Anna Eliot

Director of Marketing, PureB2B