Web Development




DTR Modern


DTR Modern


2 months
DTR Modern

Web Development For Experienced Art World Expert

One more project with attractive and effective UX design finished by web design agency UPQODE for the largest on the East Coast art experts. DTR Modern has been at the forefront of the art market since opening its first location in 2003. Today, his experienced gallery business is the largest and most visible on the East Coast with four brick and construction sites in Boston, New York, Washington, and the District of Columbia and Palm Beach. Demonstrating 20th-century masters within the reach of art lovers of all levels, DTR Modern Galleries works to create collections for corporate and private collectors, from new enthusiasts to serious connoisseurs.

The main goal for the UPQODE team was creating an easy-to-manage gallery website with the ability to view the latest artists’ work and direct access to studios and archives.


 Design Conception For Well Structured Artist Gallery Website


To build the website was used one of the most powerful CMS – WordPress, as it is most adapted to create a beautiful, functional, and easy to manage gallery platform. The administrator interface is clean, user-friendly, and quite intuitive since all functions are logically structured. Moreover, we used the most important design features for creating a high interaction Gallery Website:

Easy-to-use interface – Easy website management has been a key goal, and WordPress is perfect for that. It has a clean, easy-to-use, and intuitive administrator interface with logically located functions. We also focused on the user experience, providing a well-structured gallery list and neatly organized detailed artists’ portfolios pages with present works.

Responsive Web Design – With a responsive website, content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience. Creating a mobile-friendly experience for customers improves sales and potential website rankings.


Web Development Solutions To Generate More Sales Opportunities


FileMaker API Integration – this web development solution helps to display all of the artist’s latest work on a gallery page. Moreover, updates occur automatically every week, but if necessary, the client can do it at any time because for ease of use web developers have included the option of manual data synchronization.

Enquire Option – helps customers to ask about all the needed information about artists’ work. This option automatically generates a mail request addressed to the DTR Modern expert with gallery item details for easy and convenient interaction with a potential client.


The Result


As a result, the client received a modern fully responsive and easy to use website on the WordPress platform, that was developed with the most important and useful features to exhibit artworks charmingly.



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What They Say

The vendor succeeded in creating innovative WordPress solutions. Their availability enabled the client to deliver products more quickly. UPQODE's project management was good—their staff meet weekly with the client and was always very punctual. UPQODE brought troubleshooting, recommendations, and ideas that our previous partner was unable to provide. They deliver work on-time and within budget. The design they’ve inserted into the product has enabled us to deliver products more quickly. They have always been very helpful in recommending better solutions.

David Bill

President & Founder, Liquid Knowledge Group