Web Design: How to evaluate the quality of your brand identity?

upqode | Jul 25th, 2019

It seems that the very phrase “creative web design” is something abstract and subjective. After all, people are different, and their perception of website branding is different. Someone likes to use animation and bright colors, and others prefer strict lines. But people tend to confuse web design and art. 

Brand identity design: principles and rules

Brand identity design is subject to certain principles and rules, and where there are some rules – there is objectivity. Subjective factors will always be present – personal preferences, culture, experience – but still, graphic design is objective, and high-quality design can be distinguished from the bad.

The finished design is the result of great and painstaking work on visualization, displaying the structure and main systems of the website functioning. Therefore, the analysis of the designing brand identities considers its main goal to evaluate its appearance and functional potential and it is a part of the digital marketing strategy.

Today our digital marketing for small businesses will highlight you 6 main question that you have to ask yourself in a case to evaluate your website for branding.

Does the design solve the problem?

Design is needed to solve the problem. If the website is inconvenient, if the product is not functional – then why creative and attractive design? This is the most important point by which you can judge whether the design is good or not.

On this point, there are often disagreements between the designer and the client. The designer wants to do something really spectacular, but at the same time forgets about the needs of people.

Therefore, the first question to ask yourself is “Why?”. And realize the purpose for which you need a design. It so happens that the customer addresses the designer with one goal, and later it turns out that the design should have a different goal, solving not the secondary, but the key problems.


Is the brand reflected correctly and is the quality design consistent with the target audience?

A brand is not a product itself, not a company or a corporate identity. It is all in aggregate, it is what you remember, how consumers think of your product. The design should reflect the goals of the brand, tell a story, cause emotions.

As for the audience, it is important here whether you are selling a mass product or it is intended for a narrow circle of people that are looking for a professional digital marketing company. The larger the audience, the simpler the design should be. Many companies, entering a large market, reject design techniques that operated in small circles, but will not act on a wide audience. For the sake of coverage, you have to sacrifice.

Test of time: will the design stand?

Everyone wants a design to exist outside of time. But this is not always the case, so the design often needs to be reworked under current trends.

For example, if you have a website, the design of which, as you know, will be updated in two years, then in this case you can implement the latest trends. Then the web site design will be “in trend.” Here it is important not to overdo it and not to use trends that are not at the very peak, otherwise, you will find yourself in a catching position.

If we talk about the design of the logo, which should serve for decades, it is better to avoid design moves that may become obsolete. For example, the Starbucks logo eventually acquired a new form, and the logo became easier and simpler.

Is there interference?

Interference is what prevents the consumer from finding important information for themselves. It can be a fine print, an abundance of text, images or colors, inconvenient navigation, active animation … What could they not think of for the sake of creativity and an attractive appearance!

In general, the truth is that the design should not be visible, it is easy for a person to find important information, then the design is good. If the design is visible, then it is bad.


Is the design beautiful and attractive?

This item is more subjective than the rest. But still, there are principles according to which the design is considered attractive. For example, well-built composition, good typography, color balance, and more.

Not everyone has a good taste from birth; it can also be developed by following quality design projects.

More than just a combination?

Good graphic design is not just a combination of fonts, images, colors, etc. The design should carry a meaning, idea, concept. Sometimes in the process of creating a design come to some very amazing things. For example, the FedEx logo is not just a logo. Between the letters E and X hidden arrow – a symbol of speed and accuracy of the organization.

So, what does quality design mean – it’s not just style, beauty and attractive appearance. The design must meet the goals, take care of people, the design does not need to be heaped up with unnecessary elements. The quality design follows the trend, if necessary, and adheres to the same format if you want to serve for a long time. At the head of a truly worthwhile design are a certain idea and an individual concept.

If you need to evaluate your website or simply looking for a professional graphic designer, our Nashville web design agency already made all lines free and waiting for your call!

Filed under: Marketing Web Design

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This is a team that pays great attention to detail and does great work. I had a design done for my website by a separate designer, and Nick implemented the design perfectly for both mobile and desktop. His team uses project management software to track tasks and break up the work for his team into sprints. You aren’t just getting a developer when you hire Nick, you’re also getting great project management and organization. I 100% recommended it.

Erik DiMarco

Manager, NimbleDesk

UPQODE delivers high-quality web work quickly, thanks to their expertise in PHP and WordPress. Regular communication and reasonable prices further smooth the workflow. We've been very pleased with the results. UPQODE responds far more quickly to development changes than our core team would be able to. They are highly knowledgeable about best practices in WordPress, and their ability to rapidly scale up whenever we need a project completed makes them a valuable asset for us in our development needs.

Jim Kreyenhagen

VP Marketing and Consumer Services, doxo

The engagement resulted in an aesthetically pleasing website that satisfied internal stakeholders. They dedicated capable resources that ensured effective collaboration. UPQODE’s attentiveness and flexibility support a successful partnership. They created a beautiful website that we love. The site functions to advertise a certain medical procedure, so I can’t speak to any traffic metrics. UPQODE's responsiveness was their most impressive quality.

Jessica Echevarria

Administrator, University Division

UPQODE delivered a functioning and accessible website. Their adaptable approach to customer service allowed for a smooth development process and set the foundation for possible future collaborations. The delivered website met all of my requirements and explains everything I need it to. UPQODE was very understanding and accommodating of my changing needs throughout the project. The communication was excellent. I plan to work with them again for future needs.

Darren Devost

Owner, Devost's Dynamic Marketing

The vendor succeeded in creating innovative WordPress solutions. Their availability enabled the client to deliver products more quickly. UPQODE's project management was good—their staff met weekly with the client and was always very punctual. UPQODE brought troubleshooting, recommendations, and ideas that our previous partner was unable to provide. They deliver work on-time and within budget. The design they’ve inserted into the product has enabled us to deliver products more quickly. They have always been very helpful in recommending better solutions.

David Bill

President & Founder, Liquid Knowledge Group
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