Nowadays, email marketing is used to increase sales, improve customer engagement (via newsletters), gain new customers, raise brand awareness, and incentivize customer loyalty.
Email marketing for existing clients and customers focuses on communication and perception. It can be used to entice and acquire potential customers in an outreach campaign. Campaigns are designed for different purposes: some for onboarding new customers, others for black Friday sales or product promotional reasons.
Sendinblue Shopify is the solution for all your marketing needs and is one of the best email marketing apps available on the Shopify store.
What Is Sendinblue Shopify App?
The Sendinblue Shopify plugin is a free, effective, and powerful all-in-one email marketing app. The Sendinblue app is used to create and send SMS and email campaigns, improve the delivery of emails, and track detailed analysis such as sent, open, subscribe and click rates. The app's plugin is available in two languages: English and French.
Sendinblue Shopify is a platform equipped with all the modern digital marketing tools that bring your business to the next level by boosting sales to your store. Set your SMS and email campaigns, automate everything, then forget about it and focus on other business deals without wasting your time.
Why Do We Need Sendinblue Shopify?
Email marketing is one of the essential components of your business growth strategies. The Sendinblue Shopify app instantly enables you to create a powerful SMS and email promotional strategy from your Shopify store. It will convert your store's visitors into potential buyers.
Personalize your messages and tailor them according to your customer’s actions through the Sendinblue marketing app.
Want to get noticed and grow your business? Use the Sendinblue Shopify app that helps in building a relationship with your customers. It makes transactional email, marketing campaigns, and automated email creation much easier than before. Market-friendly budget plans and exceptional customer service stand out in the marketing tools available.
Installation Process
Sendinblue Shopify app has a smooth and simple installation process:
- Search for the Sendinblue app on the Shopify store and click the “Add app” button
- Choose your Shopify store to connect with the Sendinblue app
- By your consent to data privacy policies, click on the “Install app” button
- Installation is completed and the Sendinblue dashboard appears, now you can start working on it
Features
Grow your online business and sales through Sendinblue Shopify. Some of the main features of the app are:
Email Templates & Campaigns
Sendinblue Shopify app comes with several pre-built email templates that save a lot of your time. No coding is required. Use beautifully designed, professional templates for your business and grow your customer base.
Once you have designed or chosen the email template, use it for future email campaigns and promote your products or business.
You can create templates by navigating to the Templates section in the Sendinblue Shopify dashboard.
Chatbots, Meetings, and Web Push
Conversations with the clients are one of the best ways to know about the customer’s point of view about your product or services and then make adjustments accordingly. Sendinblue lets you stay in touch with customers through your website, Instagram, and Facebook, and simply set up a chatbot.
Booking pages can be set for your customers to schedule meetings with you easily. Sendinblue Shopify efficiently manages your time by setting meeting appointments.
Reach customers and promote your products through browser push notifications for desktop, web, and mobile.
Product Import
Whether you are importing from some other platform or your Shopify store, Sendinblue provides the one-click import option for easy transfer. If you want to add items or products from the store to your email campaigns, just use the import product option and publish it in your emails. Sendinblue’s import option can accept different types, including CSV, TXT, or XLSX files.
Contacts Detail
Add the contacts you wish to send email campaigns to your contact list. You can manually add any contact information, including first name, last name, order ID, phone number, email address, and other information, or just import a contact list from another source. The source can be your previous marketing app i-e MailChimp, HubSpot, or Campaign Monitor (CM Commerce) mail you just shifted from.
You can also apply filters for searching a specific contact or add contacts according to some applied condition.
Sendinblue Shopify Statistics
Detailed analysis of all your SMS and email campaigns is displayed on the Statistics dashboard. Details include sent emails, recipients, opened, clicked, and replied emails, total soft+hard bounces, complaints, and unsubscribers list. All the progress of your marketing campaigns can be easily tracked through the Sendinblue Shopify statistics board.
Drag & Drop Builder
In addition to the predefined email templates, you can create one of your own choices.
No technical coding is required. It's pretty simple to create your template with the Sendinblue Shopify drag-and-drop builder.
In the drag-and-drop editor, different blocks (design elements, header, footer, icons, etc.) are assembled to organize them into unique templates.
Transactional Emails
When a customer performs a transaction or any other action on your website, send emails and SMS for confirmation and then follow-up emails. The Sendinblue Shopify app is equipped with better transactional email & SMS services, which you can use to grow your business.
Target your customers through different channels, and SMS is one of the best channels, with a 98% open rate.
Email Scheduling
Save your time and schedule emails based on some special event or time. For example, you can schedule promotional emails for the big sale day like black Friday or cyber Monday. Schedule emails after order confirmation or new stock arrival and update customers regarding any new article in the store and welcome them on your first visit to your store.
Also, make special relationships with customers by sending customized birthday wishes and making them feel special and connected.
Customized emails can be scheduled that only target some specific high-ranked segment of people, including VIP Tiers, subscribers, or your regular customers.
Workflow Automation
Create automatic flows for your marketing strategies. Once you build a workflow, you don't need to add emails manually; it will automatically work for your customers. You can start building workflows for:
- Abandoned cart - send an email when the customer leaves the site after adding the item to the cart;
- Welcome message - welcome your customer when he joins your subscriber list;
- Anniversary date - annually send an email on the special day that may include birthdays;
- Product purchase - send a confirmation email on every product purchase in your store;
- Marketing activity - send emails to sell or promote your products or services.
Besides that, newsletter template designing, subscription form creation, segmentation, advanced open & click stats, shared inbox, A/B testing, custom webhooks, and customized log retention are some other features the Sendinblue app provides.
Integrations
Sendinblue Shopify app seamlessly integrates with:
- Privy - Grow your list and interact with subscribers to sell more products;
- Google Analytics - Analyze data to make smarter and more powerful decisions;
- OptinMonster - Convert and monetize your website traffic;
- HubSpot - Real-time tracking and analysis of sales activity.
Sendinblue Pricing Plan With Packages
Four different packages are being offered by the Sendinblue Shopify app, based on your store size and business needs. Starting from the free basic plan and extending to $1000/month enterprise with additional features. Some of the main features of all the plans are illustrated below:
| FREE | STARTER | BUSINESS | ENTERPRISE |
|---|---|---|---|
| $0/month | $25/month | $65/month | $1000/month |
| 300 emails/day | Unlimited emails | Unlimited emails | Unlimited emails |
| Automation limited to 2000 contacts | Automation limited to 2000 contacts | Unlimited market Automation | Unlimited market Automation |
| No logo remover feature | Add logo remover for $9/month | Logo remover option available | Logo remover option available |
| No landing page builder | No landing page builder | Landing page builder | Landing page builder |
| No time-optimized send | No time-optimized send | Time optimized sending | Time optimized sending |
| No Facebook ads | No Facebook ads | Offer Facebook ads | Offer Facebook ads |
Free, starter, and business plans offer only one shared inbox, while enterprise users can customize it to any number. Organize your team and track every customer interaction with CRM through a shared inbox.
Reviews And Ratings
Sendinblue app got an overall average rating of 2.8 on the Shopify store, with a count of 33 five stars out of 72.
Let’s look at what customer says about the Sendinblue Shopify app, illustrated in some of their reviews:
| Ratings | Feedback |
|---|---|
| 5-star | "Enough simple but powerful for emailing. I like the integrated editor and the management of mail lists and blocklists. Free for low numbers of emailings. More than required to launch a professional shop." |
| 5-star | "We like Sendinblue for its easy and helpful layout, easy contact import, and fast support. Some more options in the Newsletter drag-and-drop layout may be nice, but a great user experience." |
| 5-star | "Customizable workflows, automation, simple, intuitive interface, GDPR compliance. Of course, it takes time to figure this out. But Sendinblue has detailed text help and video explanations. And if you run into difficulties, the support works well. I have had a positive experience with Sendinblue." |
Advantages And Disadvantages
Some key pros and cons of the Sendinblue app are:
Pros:
- Easy to use with a better user experience;
- Real-time tracking and analysis of sales activity;
- Excellent customer service or technical support;
- Best features and layout scheme;
- Complete ownership with a dedicated IP address;
- Competitive pricing plans;
- Fully customizable designs for email campaigns;
- Unlimited sending properties in all the paid plans.
Cons:
- Some technical issues with the email workflows for abandoned carts;
- App slows down the website speed to some extent;
- Syncing customer data with Shopify is not done properly.
Support
The Sendinblue Shopify app provides a swift query resolution system. Email contact@sendinblue.com and via phone or live chat support to resolve your queries.
However, the premium users also got additional support from a dedicated account manager that helps create email campaigns.
Sendinblue app also supports migration when you transfer the setup from other apps, including Constant Contact, ActiveCampaign (AC), HubSpot, Campaign Monitor (CM Commerce), Mailchimp, Intercom, Mailjet, and many more.
Final Words
We have seen that Sendinblue is a digital marketing app designed for small to medium-sized businesses with affordable monthly plans.
It helps create effective SMS & email campaigns, transactional emails, workflow automation, personalization options, shared inbox, A/B testing, Facebook ads, custom webhooks, page tracking, advanced segmentation, CRM, and many others - all assembled in one single platform.
