“I will always be there for you” – how to implement it for your customer

upqode | Sep 26th, 2018

While creating a digital marketing strategy for a small business it appears that it is important to be presented everywhere your users are. It means that you should choose effective channels, and a personal site is indisputable part of being presented online.

In a digital age, when it is so hard to compete and get attention, what you should do better than everyone else? The answer is simple – you need to always be here for your customers, help, support them and do not give a chance to forget about your beautiful products.

One of the ways to make it work is to create a site that will look and work perfectly. The researchers say that since 2016 people use smartphones and mobile gadgets for the Internet more than computers. That points out one right thesis – you should care about being presented in the mobile version even more, than about a desktop version.

Responsive vs mobile: endless discussion

Everything comes to responsive design – the best decision to be presented online by your site. Yes, there are other variants – to make a full version and create separate mobile, but often it is not so practical.

Why? Because there are so many types of smartphones, and every single one requires a particular resolution. Can you imagine this amount of work? If you do not have so much time, you would choose the fastest way that, on the other side, does not require losses of quality.

Responsive design is about a product that responses to visitor’s requests and take a look of pages to correct due to size, platform, and orientation. The typical platform consists of a mix of grids, layout, images and other tools that have in common one quality – they are flexible.

So, it is easier, practical and rational to choose a responsive design that can adapt for every laptop, computer, tablet or smartphone. But, of course, the adaptive design also can be good, and the main point we are talking about here is to have something more than just the desktop version of the site.

One more side in this situation

You see, where we are coming from? Let us give another example. When your potential customer finds your advertisement offline or looks at a product on Instagram, Facebook, other social media, hears about it from someone else, he will definitely decide to look at another assortment. Social media is not enough; clients often want to visit a site, so they just click on the address immediately.

Here comes the point – it doesn’t have to be just nice and cool. If it is not clear, nice, easy to interact on a smartphone, do you really think he would say: “Okay, when I got home, I will look at it on my computer”? No way!

Even if he thinks about it, by the time he finally got to the PC, he would almost forget that.

Are you still not sure? Okay, we can imagine for a second (it is one out of a hundred chances), that he didn’t forget, came home, turned on the PC and visited your site. What’s next? Another problem – at that moment he would have been looked at it differently.

Emotions, brain work are not the same as it was when he only has seen the cool product; he almost looks at it more rational and thinks over all the pluses and minuses. Does he really need it? Maybe, it is better to buy it later? Possibly, this moment will never happen.

Do you still think that it is a good idea? Our website development company is sure you are not going with these naïve thoughts. So, do not fool yourself and make your connection with a customer as fast and productive as you can.

You already know, who can do it for you – if not sure, just look better at our portfolio of stunning websites.

Filed under: News

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This is a team that pays great attention to detail and does great work. I had a design done for my website by a separate designer, and Nick implemented the design perfectly for both mobile and desktop. His team uses project management software to track tasks and break up the work for his team into sprints. You aren’t just getting a developer when you hire Nick, you’re also getting great project management and organization. I 100% recommended it.

Erik DiMarco

Manager, NimbleDesk

UPQODE delivers high-quality web work quickly, thanks to their expertise in PHP and WordPress. Regular communication and reasonable prices further smooth the workflow. We've been very pleased with the results. UPQODE responds far more quickly to development changes than our core team would be able to. They are highly knowledgeable about best practices in WordPress, and their ability to rapidly scale up whenever we need a project completed makes them a valuable asset for us in our development needs.

Jim Kreyenhagen

VP Marketing and Consumer Services, doxo

The engagement resulted in an aesthetically pleasing website that satisfied internal stakeholders. They dedicated capable resources that ensured effective collaboration. UPQODE’s attentiveness and flexibility support a successful partnership. They created a beautiful website that we love. The site functions to advertise a certain medical procedure, so I can’t speak to any traffic metrics. UPQODE's responsiveness was their most impressive quality.

Jessica Echevarria

Administrator, University Division

UPQODE delivered a functioning and accessible website. Their adaptable approach to customer service allowed for a smooth development process and set the foundation for possible future collaborations. The delivered website met all of my requirements and explains everything I need it to. UPQODE was very understanding and accommodating of my changing needs throughout the project. The communication was excellent. I plan to work with them again for future needs.

Darren Devost

Owner, Devost's Dynamic Marketing

The vendor succeeded in creating innovative WordPress solutions. Their availability enabled the client to deliver products more quickly. UPQODE's project management was good—their staff met weekly with the client and was always very punctual. UPQODE brought troubleshooting, recommendations, and ideas that our previous partner was unable to provide. They deliver work on-time and within budget. The design they’ve inserted into the product has enabled us to deliver products more quickly. They have always been very helpful in recommending better solutions.

David Bill

President & Founder, Liquid Knowledge Group
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