Human Services Software

A Website That is More Than a Digital Business Card

Take a look at our redesigned website created especially for Foothold Technology, a computer software company that offers web-based software for human service providers that eases the burden of documentation, providing the freedom to focus on their mission. The company works with agencies across the spectrum of human services including developmental disabilities, mental health, substance abuse, homeless, supportive housing, HCBS (Home and Community Based Services), and many more. 

Before the developing process, several tasks were set simultaneously:

• Create a completely new interaction design and related visual assets for the new and differentiated brand identity in the minds of consumers.
• Develop responsive design ways to deliver content without differentiation based on the device it is displayed on.
• Provide the ability for the client to maintain a site without professional skills and experience.

The Stunning Clarity of Web Design for the Brand

The first step in design was to understand what content and interaction design we need to account for. So at the design stage, we collected input from the client and created a layout scheme of the project – Style Guide. Also, especially for this project, we created custom graphic illustrations that were used as the dominant visual element of the site or introduce an element or feature on the website. A well-chosen background will help highlight a key part of any website design. Because of this and the trends of modern web design, UPQODE’s designers chose the wavy effect that is an ideal tool for adding a “wow” factor to a website and most importantly supporting the interest of users.  For the effective home page layout, it was important to plan the primary content and focus on outlining the benefits of the Foothold Technology web-based software.

Combined with fresh bright branding, the simplified website provides a more interactive experience, allowing you to find the information you need faster and much easier. In terms of optimization for ease of use and UX, the goal is to encourage visitors to stay on the site as long as possible, but in a way that makes them feel natural and enjoyable.

Development Tools for Building a Digital Business Card

Using technologies such as WordPress as CMS, Elementor PRO as Page Builder, and Aheto plugin makes the website easily editable so it can be easily updated by the client. We developed a detailed instruction for the Foothold Technology team on how to change text, update pictures and galleries, or add a blog post, etc. A company website is not just a collection of web pages and related content, it is an extensive digital business card and a tool for direct interaction with potential and existing customers. In this case, UPQODE’s developers made driven work to establish fast and continuous communication of the client with users. We connected CRM HubSpot – a system for managing relationships with the customers by sending one-to-one emails from the CRM, sequences emails, a team email address so the company’s team can view, manage, and reply to emails in one place. 

To help create and optimize the readability of the website content, we created a blog section where the featured image and title are highlighted as the most prominent elements. What we especially like about this blog is the use of featured images for all publications, that help to encourage readers to remain on the site longer. Also there is a sharable bar with the opportunity to share the post.

The Result

The efficient and extensive collaboration with Foothold Technology gave to us great experience in creating a website that is more than a digital business card. This is a full-fledged website with a custom & responsive interaction design. Also amongst the new features, the site contains integrated social media buttons for Facebook, Linkedin, and Twitter to foster communication with the customers. As the result improved navigation and a handful of features allow Foothold Technology clients to know the company better, to find useful information about all services and resources. Now the Foothold Technology website is one of the most representative aspects of their brand identity. The main goal for UPQODE’s team was to create a fresh new look of the simple, compelling, and functional website to reflect the growing cutting-edge business. As we believe, it was done perfectly.