Industry
Business Services
Client
Pure B2B
Client Url
https://pureb2b.com/
Website URL
https://pureb2b.com/
Tools
WordPress PHP HTML CSS

Pure B2B

Another awesome project from the UPQODE is a site for PureB2B. We have completely redesigned the site, drastically changing its interface, that allows consumers to understand the company brand and its messages more easily and thus stimulates lead generation.  

CLIENT’S NEED

PureB2B is a data-driven lead generation partner created by industry pioneers who have set the standards for quality lead generation programs over the past three decades. This company provides full-funnel, flexible and scalable solutions to target in-market technology buyers and positively impact sales and marketing ROI.  

The main UPQODE`s team goal was to create a website that, first and foremost, should answer the many questions of potential customers and address the different needs of users: beginners, first-time visitors and educated users who are well versed in product space. In addition, the site had to be conveniently used across devices.

OUR DIGITAL SOLUTIONS

At UPQODE, we understand the importance of user experience for business success, so we made the PureB2B homepage easy to navigate. This basically means a simpler and cleaner design that helps to submit all the information you need on a web page.

To raise the interest of first-time visitors during the initial research stages, on the Pure B2B website we presented a compelling argument for why their products best serve their prospects’ needs and focus on high-level benefits rather than just on features and details. 

In order to get customers interested in the business of the company and present this information clearly and well structured, we have enriched the website content with highly interactive illustrations. This approach makes it easier for users to read and understand to emphasize competitive advantages and elegantly make consumers memorize them. 

We’ve also integrated social networking accounts, created an easy-to-use Contact Form and add a button that will lead users directly to where the potential clients might “Submit” a request.

A little more than half of the global website traffic is from mobiles and it’s very important to appeal to those users. That is why we have created a completely responsive design for easy use of the website on different devices.

THE RESULT

When designing a website for Pure B2B company, we took into account not only all the customer’s wishes but also a unique user experience to make it easier to use the website and help the company generate and convert leads!


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