Michelle Waugh
Client:Michelle Waugh
WebSite:Michelle Waugh
Deliverables:2 months

Michelle Waugh

Let us present to you our project developed for the New York designer by way of Vancouver, Michelle Waugh. Focusing on luxury fabrics and an impeccable fit, Michelle’s collections are produced entirely in New York, her pieces worn by celebrities and tastemakers including Eva Chen, Drew Barrymore, Claire Danes, and Michelle Obama.
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Michelle Waugh Home Page
Michelle Waugh Shop Page
Michelle Waugh Shop Page
Michelle Waugh Shop Page
Michelle Waugh Shop Page

Client’s Need

Our team worked both internally to identify major issues and develop a custom Shopify website that was developed to convert website visitors into customers. One point was especially important – to make super-simple navigation for shoppers, giving them an easier and more professional shopping experience. It should be noted that we were given clear tasks to address the issues of customization and styling because the design was already provided. Therefore, the main task was to bring this design to life with the most convenient options for buyers.

Our Digital Solution

Thus, the redesign of the site first and foremost included a complete rethinking of the category structure, distillation and filtration. Our UPQODE team has also included popup sliders that did not appear on any page at all. Now they are fully responsive and automatically adjustable depending on the screen size of the device in both directions, horizontally and vertically. Also, we made client’s website fully responsive, based on the technology and type of computing device used by the visitor to display the site. For important and timely communication with customers, we have added the necessary dropdown menus.

Another problem that needed to be resolved was the product page. After a detailed analysis of the online store’s range, we have customized the product page, which relies as much as possible on customers’ needs to provide complete product information. The product page displays the product and its variants, as well as the product image, pricing information, product description and the Add to Bag button. The expansion of the options and payment functions of the Cart were also not neglected.

Michelle Waugh Shop Category

The Result

Overall, we created a site that improved shopability, all the while showcasing the spirit that makes Michelle Waugh unique!  As a result, the client received a modern fully responsive custom Shopify website. It presents the products of the store and the business in general in the best way for clients. For our part, we have gained experience in redesigning and restyling the site and refining it through clearly staged tasks.


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What They Say

This is a team that pays great attention to detail and does great work. I had a design done for my website by a separate designer, and Nick implemented the design perfectly for both mobile and desktop. His team uses project management software to track tasks and break up the work for his team into sprints. You aren’t just getting a developer when you hire Nick, you’re also getting great project management and organization. I 100% recommended it.

Erik DiMarco

Manager, NimbleDesk

UPQODE delivers high-quality web work quickly, thanks to their expertise in PHP and WordPress. Regular communication and reasonable prices further smooth the workflow. We've been very pleased with the results. UPQODE responds far more quickly to development changes than our core team would be able to. They are highly knowledgeable about best practices in WordPress, and their ability to rapidly scale up whenever we need a project completed makes them a valuable asset for us in our development needs.

Jim Kreyenhagen

VP Marketing and Consumer Services, doxo

The engagement resulted in an aesthetically pleasing website that satisfied internal stakeholders. They dedicated capable resources that ensured effective collaboration. UPQODE’s attentiveness and flexibility support a successful partnership. They created a beautiful website that we love. The site functions to advertise a certain medical procedure, so I can’t speak to any traffic metrics. UPQODE's responsiveness was their most impressive quality.

Jessica Echevarria

Administrator, University Division

UPQODE delivered a functioning and accessible website. Their adaptable approach to customer service allowed for a smooth development process and set the foundation for possible future collaborations. The delivered website met all of my requirements and explains everything I need it to. UPQODE was very understanding and accommodating of my changing needs throughout the project. The communication was excellent. I plan to work with them again for future needs.

Darren Devost

Owner, Devost's Dynamic Marketing

The vendor succeeded in creating innovative WordPress solutions. Their availability enabled the client to deliver products more quickly. UPQODE's project management was good—their staff met weekly with the client and was always very punctual. UPQODE brought troubleshooting, recommendations, and ideas that our previous partner was unable to provide. They deliver work on-time and within budget. The design they’ve inserted into the product has enabled us to deliver products more quickly. They have always been very helpful in recommending better solutions.

David Bill

President & Founder, Liquid Knowledge Group
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