Michelle Waugh


2 months
Michelle Waugh

Michelle Waugh

Let us present to you our project developed for the New York designer by way of Vancouver, Michelle Waugh. Focusing on luxury fabrics and an impeccable fit, Michelle’s collections are produced entirely in New York, her pieces worn by celebrities and tastemakers including Eva Chen, Drew Barrymore, Claire Danes, and Michelle Obama.

Client’s Need


Our team worked both internally to identify major issues and develop a custom Shopify website that was developed to convert website visitors into customers. One point was especially important – to make super-simple navigation for shoppers, giving them an easier and more professional shopping experience. It should be noted that we were given clear tasks to address the issues of customization and styling because the design was already provided. Therefore, the main task was to bring this design to life with the most convenient options for buyers.


Our Digital Solution


Thus, the redesign of the site first and foremost included a complete rethinking of the category structure, distillation and filtration. Our UPQODE team has also included popup sliders that did not appear on any page at all. Now they are fully responsive and automatically adjustable depending on the screen size of the device in both directions, horizontally and vertically. Also, we made client’s website fully responsive, based on the technology and type of computing device used by the visitor to display the site. For important and timely communication with customers, we have added the necessary dropdown menus.


Another problem that needed to be resolved was the product page. After a detailed analysis of the online store’s range, we have customized the product page, which relies as much as possible on customers’ needs to provide complete product information. The product page displays the product and its variants, as well as the product image, pricing information, product description and the Add to Bag button. The expansion of the options and payment functions of the Cart were also not neglected.

The Result


Overall, we created a site that improved shopability, all the while showcasing the spirit that makes Michelle Waugh unique!  As a result, the client received a modern fully responsive custom Shopify website. It presents the products of the store and the business in general in the best way for clients. For our part, we have gained experience in redesigning and restyling the site and refining it through clearly staged tasks.


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What They Say

From a project management standpoint, their communication was phenomenal, and everything went very smoothly. Their team is incredibly upfront and honest about what their skills and capabilities are. At a couple of points, they told us that particular things weren’t realistic for the time or scope of our project, or were outside their skillset, and we really appreciated that honesty. They really take their project management seriously. I think the thing that made our partnership as successful as it was is the fact that our communication truly flowed both ways.

William Haas

CEO & Co-Founder, OvulifeMD