Allied Fidelity Group
Type:Web Design, Web Development
Industry:Transportation, Bars and Nightclubs
Client:Allied Fidelity Group
Deliverables:2 months

How To Create Effective Minimalist Web Design

Allied Fidelity Group (AFG) has been involved in global business management for well over two decades. They have engaged in consulting projects for well-known household brands including fortune 500 companies in the USA and major corporations in Europe. AFG has a number of products and services that feature competitive solutions, and introduce entirely new concepts to businesses and consumers.
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Client’s Need

The client applied to UPQODE for website design and development of an easy-to-use website with well-structured content and responsive design for a profitable presentation of the company and its key services, as well as attracting new customers through the Internet. 

Our Digital Solutions

The minimalist design approach has been a major trend lately, as it facilitates navigation and improves the quality of use. That is why he was chosen as the key to creating the website design. To achieve this style, 3 primary colors were used in the development of the website. Each page also has some space that adds pages of ease and focuses the user on the content without distracting it from the design elements. 

Special attention was paid to the balanced distribution of content and graphics. Custom icons and illustrations helped structure the content and balance the layout to ensure the best user experience. Also, the use of slightly contrasting colors and clear fonts has become a key factor in creating a user-friendly and intuitive interface. 

Drawing on the experience of years past, it will be apparent that there has been a clear audience transition to mobile browsing, and responsive design is the easiest way to reach users across devices and ensure seamless user experience. Improving user experience and ease of use leads to new customers for any business. So we took care of that and created a web design that resizes the screen so that visitors don’t have problems accessing menus, links, buttons, or filling in forms. This will improve user experience and increase the time spent on the site. 

The Result

UPQODE took into account all the key positions and wishes of the client. The result is a well-structured and easy-to-use website with high speed and responsive design.


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What They Say

This is a team that pays great attention to detail and does great work. I had a design done for my website by a separate designer, and Nick implemented the design perfectly for both mobile and desktop. His team uses project management software to track tasks and break up the work for his team into sprints. You aren’t just getting a developer when you hire Nick, you’re also getting great project management and organization. I 100% recommended it.

Erik DiMarco

Manager, NimbleDesk

UPQODE delivers high-quality web work quickly, thanks to their expertise in PHP and WordPress. Regular communication and reasonable prices further smooth the workflow. We've been very pleased with the results. UPQODE responds far more quickly to development changes than our core team would be able to. They are highly knowledgeable about best practices in WordPress, and their ability to rapidly scale up whenever we need a project completed makes them a valuable asset for us in our development needs.

Jim Kreyenhagen

VP Marketing and Consumer Services, doxo

The engagement resulted in an aesthetically pleasing website that satisfied internal stakeholders. They dedicated capable resources that ensured effective collaboration. UPQODE’s attentiveness and flexibility support a successful partnership. They created a beautiful website that we love. The site functions to advertise a certain medical procedure, so I can’t speak to any traffic metrics. UPQODE's responsiveness was their most impressive quality.

Jessica Echevarria

Administrator, University Division

UPQODE delivered a functioning and accessible website. Their adaptable approach to customer service allowed for a smooth development process and set the foundation for possible future collaborations. The delivered website met all of my requirements and explains everything I need it to. UPQODE was very understanding and accommodating of my changing needs throughout the project. The communication was excellent. I plan to work with them again for future needs.

Darren Devost

Owner, Devost's Dynamic Marketing

The vendor succeeded in creating innovative WordPress solutions. Their availability enabled the client to deliver products more quickly. UPQODE's project management was good—their staff met weekly with the client and was always very punctual. UPQODE brought troubleshooting, recommendations, and ideas that our previous partner was unable to provide. They deliver work on-time and within budget. The design they’ve inserted into the product has enabled us to deliver products more quickly. They have always been very helpful in recommending better solutions.

David Bill

President & Founder, Liquid Knowledge Group
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