Web Design


Bars and Nightclubs


Allied Fidelity Group


2 months
Showcase AFG

How To Create Effective Minimalist Web Design

Allied Fidelity Group (AFG) has been involved in global business management for well over two decades. They have engaged in consulting projects for well-known household brands including fortune 500 companies in the USA and major corporations in Europe. AFG has a number of products and services that feature competitive solutions, and introduce entirely new concepts to businesses and consumers.

Client’s Need


The client applied to UPQODE for website design and development of an easy-to-use website with well-structured content and responsive design for a profitable presentation of the company and its key services, as well as attracting new customers through the Internet.


Our Digital Solutions


The minimalist design approach has been a major trend lately, as it facilitates navigation and improves the quality of use. That is why he was chosen as the key to creating the website design. To achieve this style, 3 primary colors were used in the development of the website. Each page also has some space that adds pages of ease and focuses the user on the content without distracting it from the design elements.


Special attention was paid to the balanced distribution of content and graphics. Custom icons and illustrations helped structure the content and balance the layout to ensure the best user experience. Also, the use of slightly contrasting colors and clear fonts has become a key factor in creating a user-friendly and intuitive interface.


Drawing on the experience of years past, it will be apparent that there has been a clear audience transition to mobile browsing, and responsive design is the easiest way to reach users across devices and ensure seamless user experience. Improving user experience and ease of use leads to new customers for any business. So we took care of that and created a web design that resizes the screen so that visitors don’t have problems accessing menus, links, buttons, or filling in forms. This will improve user experience and increase the time spent on the site.


The Result


UPQODE took into account all the key positions and wishes of the client. The result is a well-structured and easy-to-use website with high speed and responsive design.


More projects from our awesome portfolio


What They Say

The UPQODE's team managed the project well and ensured that requests were quickly accommodated. Their work automated processes within the company. They're skilled and efficient. It's incredible how they were able to put together a team of dozens of people that specialise in such a niche area of web development. That gives them an edge, and without a doubt, that's reflected in the work that they deliver. Our requirements were always well understood and things were implemented as we asked them to be done.

Nuno Pereira

Marketing Manager, Autotrip