Google is no doubt a global force to reckon with when it comes to internet searches. The powerful tech company takes the world by storm, thanks to its tons of products. As a result, its popularity has spread across borders, and many users highly regard its services. Everything about it isn’t desirable, as some pointers indicate that Google sucks. Starting from its user interface to its overall offerings, Google has some pitfalls customers find disturbing.

Yet, surprisingly, internet searches for Google alternatives keep soaring by the day. Below are some reasons why Google sucks.

If Google isn’t ready to protect you from privacy infringement, other search engines are ready to do so. Later in this article, we’ll explore some of these alternatives and what makes them stand out from Google.

14 Reasons Why Google Sucks

1. Google Paints SEO As The Secret To Creating A Popular Blog

Google believes that suitable SEO practices equal a popular blog. This is misleading as even more businesses opt to pay to appear on the first page. In such scenarios, businesses overlook quality and the value they offer customers.

If, for instance, you perform a quick search on a product in Google, you’ll see the top results appear as paid ads. Organic results are down the page, which should never be the case.

As a leading search engine, Google should ensure the organic searches are found at the top of the page. It should also not overlook organic results at the expense of getting paid through the ads.

2. Google Tracks Your Moves Around The Web

No one wants to feel followed all over the web the way Google does. With internet-connected devices shared across homes, it would be unfortunate to get exposed by Google.

If you want to know that Google sucks, use your device to search for something online. Unfortunately, your search information is saved on their servers, only to appear as suggestions on your future searches.

This could be embarrassing as the history is available on any devices you used and stored in the cookies settings. What if a family member used the device to search for something, then something unfit results in the form of suggestions pop up?

3. Its Privacy Policy Sucks

One thing a giant search engine should do is to protect users’ data. However, Google sucks as it infringes privacy rights on its users. You can never relax knowing that your information is in safe hands.

Instead, be ready to receive excess ads influenced by your search details. On top of this, your location majorly determines the type of search results you achieve. Of course, Google makes it hard for you to perform your searches freely.

It doesn’t matter if its major goal is advertising. At least you should have your privacy as you search the web at any time.

4. Google Downtimes Aren’t Anything To Desire

When Google has an outage, it distracts businesses across platforms, especially where Google products are used. Sometime in December 2020, Google went down for quite a long time, which was such a bad inconvenience.

The outage resulted from Google’s limited storage space on authentication tools. As a result, applications such as Google Calendar, Gmail, and YouTube had errors that brought delays in operations. Google sucks because, by then, the automation services never reported the issue promptly.

5. Absence Of Human Customer Support Sucks

As a giant tech company near monopoly, Google doesn’t care too much about the customer service it avails its customers. Also, Google offers automated customer support services that aren’t too resourceful.

As a result, users are disadvantaged in receiving real-time support from real human agents. The poor customer service also would be a reason why working at Google sucks.

Gmail users and advertisers can never be accorded the same level of support. Of course, advertisers who pay Google good money receive helpful support.

6. Changed Indexing Rules

Today, Google overlooks quality when it comes to ranking sites. A site with updated and high-quantity content will rank higher than one with valuable and quality content. This rule is not good for site owners who deserve better indexing as they produce original work.

Unfortunately, Google encourages spammers by ranking them higher than the original content makers. Instead of working with such inadequate indexing regulations, the giant tech company should have planned about this aspect better. It’s not a lie that the new Google sucks.

7. Google Search Functionality Isn’t Easy To Navigate

It’s so unfortunate that Google search digresses most times, especially when you search with long-form keywords. When your search query comprises long keywords, Google search includes only a few keywords in the search result.

Since it doesn’t include all the keywords, the query may not yield the desired result. Google sucks so much that people are busy looking for its alternatives.

8. Google Hasn’t Chosen Creative Names For Its Apps

Google sucks at how it has named its applications. None of it tells exactly what the app is all about. For instance, it gets difficult guessing what Google Play is all about for a first-timer.

On top of this, apps such as Google Hangouts and Google Drive, Google Now, and Google Maps are not self-explanatory. It’d be tricky to tell at a glance what these apps are all about. At least some creativity could have been blended with the names.

9. Google Robs Creatives Their Hard-Earned Money

Google sucks a lot going by the fact that it doesn’t credit the hard work put in by the content creators. For example, the articles that show up when you perform searches are crafted by writers.

Also, YouTube delivers content such as videos, music, and other content that’s not originally YouTube’s work.

Ultimately, Google never rewards the creators any money sourced from advertising. As a result, Google sucks at robbing the real creators off of their creativity and efforts. 

10.  Google Chrome Uses Insanely Huge Storage Space

If you haven’t noticed the huge storage space Google Chrome takes, check it out. If you’re not careful with Chrome extensions, your PC will accumulate too much space, courtesy of Google Chrome storage.

So, it would be best if you sought to reduce this storage space by installing fewer chrome extensions on your device. This way, you’d succeed in getting more space. Also, you can use alternatives to Google Chrome to cut on storage space.

11.  Google Sucks At Its Recaptcha Process

As much as Recaptcha keeps away scammers, Google hasn’t designed it so well. When requesting you to confirm that you’re not a robot, Google should aim to make it as friendly as possible.

In contrast, the Recaptcha is as tricky as you could think of. The images are mostly not clear or may be so confusing that it gets hard to crack them. Google ought to check out this security step and make it as friendly as possible.

12.  Navigating the Google Maps option while offline is tricky

Google Maps is your friend when you’re out in an unknown place. The app comes in handy, especially now that it’s available offline.

However, the offline option renders it challenging for navigation. Without this freedom, how would you maneuver around in success? Google sucks now that you can’t find your way out in peace.

13.  Google sucks at maintaining healthy competition.

Any leading company should manage competition from third parties wisely. Google has failed terribly in this, and this is a violation of antitrust laws.

EU Commission has reported instances where Google has forbidden third-party websites from showing ads from their competitors.

14.  Google Hangouts App Sucks

Though it’s a newer version of the Google talk app, the Google Hangouts app isn’t perfect, as Google sucks at its navigation. Once done using it, tracing the signup button somewhere in the settings is never easy.

You also have to prepare for a ridiculous battery drain when using Google Hangouts app. Google sucks at both the battery draining and the challenging navigation.

From what we’ve seen Google indeed sucks. Fortunately, you can stay away from the negatives above by using alternative search engines.

10 Alternatives To Google That Don’t Suck

It’s no doubt that Google sucks as it never meets users’ high expectations. As discussed above, the company never protects you from third parties but promotes their intervention.

So, if you value your privacy and refined search results, you can check out some alternatives. Find the best alternatives below, and check the one that suits you best. This list is not exhaustive enough, so you need to check out the rest from the Internet.


StartPage is a privacy-focused search engine based in the Netherlands. Based on this location, it complies with GDPR regulations found in the European market.

Furthermore, it’s a remarkably reliable site as it never stores any of your personal identifiers in the cookies settings. Thus, your search results are never influenced by personal details such as location or IP address.


Usually, StartPage uses its algorithms to send your search query to Google to get the results. However, the process excludes trackers to make sure your information is safe from third-party access.

After receiving the results from Google, the search engine sends them to you promptly. Thus, StartPage is a top alternative to Google as it never participates in any tracking.

On top of this, it never depends on your location or IP address to give you results. StartPage is, therefore, a reliable search engine that’s focused on protecting your information.


Bing is the second largest search engine in the world. It’s a Google alternative with some outstanding features you’ll love. Microsoft-owned search engine, Bing, has the best features when it comes to internet searches.

If you’re looking for thumbnails and videos of the highest standards, Bing is your best bet. The video results give real-time results, and the server never redirects you to other URLs.


So what are the main differences between Bing vs Google? The user interface is spectacular, with background images updated regularly with high-quality thumbnails. Any time you perform a search on Microsoft products, Bing gets you personalized and reliable results.

When it comes to video results, Bing is a much better alternative to its giant competitor Google. However, if you’re running away from Google’s data mining,

Bing isn’t your top choice as it stores all your information in its database. As a result, your info initiates too many ads based on the recorded details such as the query, location, and device in use.


Yahoo was a giant in the 90s when it was the go-to site for internet searches. The search engine is not as big as it was back then. However, it’s still shining, maintaining a third position as the biggest search engine in the world.


Its basic user interface doesn’t mean that the content isn’t valuable. The homepage features an impressive layout with topics such as finance, sports, lifestyle, and news right at your disposal.

Compared to the superior search engine Google, Yahoo delivers exceptional results to search queries.

Users prove that Yahoo search results are relevant and valuable. Yahoo users are better off receiving useful results to their queries than Google users who’re torn between many search results that pop up.


Yandex is a Russian search engine that has dominated the market share. Users have the most reliable user interface as it displays a clear format of results when you perform a search.


As a result, it’s easier to screen the results within a short time. In addition, Yandex is installed with different rules that dictate how it’s managed. Compared to Google, Yandex gives the Russian market a platform to depend on for excellent search results.


Baidu is the dominant search engine in China, and servers majoring in the Chinese language. It boasts a total of 80% internet searches in its country home, China. As this server understands the Chinese market better, its advertising is a notch higher.


As such, you can depend on this giant tech company for top information on the products you’re searching for. Additionally, Baidu stores your geographical information in its database, thus influencing your search results.

As a result, sites in the Chinese market give more resourceful results with Baidu in comparison to Google.


DuckDuckGo is a US search engine company that appeared in 2008. It’s a privacy-focused site, so you can rest assured that your data isn’t shared with third parties.


DuckDuckGo sources the information it displays on your searches from Wikipedia and Bing but anonymizes it to keep away personal identifiers. If you don’t want pop-up ads based on your searches, DuckDuckGo is the search engine to choose.


Internet searches contribute significantly to the release of carbon (IV) oxide. Google is responsible for the most carbon release, about 40%. So, an alternative search engine like Ecosia with less carbon print would be better.


In addition, Ecosia contributes to massive tree planting by giving some of its profits for tree planting. Usually, Ecosia gives fine results for your searches. However, the results aren’t privacy-oriented since the algorithms share personal details with Bing.

Ecosia also stores personal information on your cookie settings and uses it to improve its web services. Ecosia, nevertheless, confirms that it deletes this information after seven days.

#8.Search Encrypt

Search Encrypt is your solution to a search engine that highly regards your sensitive and personal data. Search Encrypt shields you from third-party access to your information by the use of strong security protocols.

Search Encrypt

Through the use of AES-256 bit encryption and SSL encryption, you can never panic about the sharing of your data. In addition, Search Encrypt blocks sensitive information such as location from their servers.

So, if a search engine with a heavy focus on privacy is what you’re looking for, look no further.


Swisscows is a popular search engine in the Switzerland market, using its own index for German language searches. It’s an alternative to Google, thanks to its respect for your privacy.


Though the company fetches its search results, for languages other than German, from Bing, Swisscows use a firewall to remove any personal identifiers. That way, your data wouldn’t be mined for advertising purposes.


Qwant is a search engine with a difference based in Paris, France. It’s a popular search engine and a better alternative to Google as it doesn’t have links with your personal information.


As a result, you won’t feel uncomfortable with your details out there, such as location, age, IP address, or the device you’re using. It has been offering reliable search results since its inception in 2013. In addition, the specialized search features grant you refined results in minutes.

What’s The Best Search Alternative Other Than Google?

As a giant tech company, Google has dominated the internet search market. Even if that’s the case, the company poses many challenges to its users.

Since its business model is primarily advertising, Google never lives to its promise of data protection. Instead, Google sucks as it uses your information to carry out its advertising businesses.

It’s not all lost as there are other better search alternatives. They will protect your privacy as well as give you refined search results. We’ve compiled a list of 10 of them, which is not yet exhaustive. Be sure to perform another quick search for other alternatives.

Filed under:Marketing


What They Say

UPQODE delivered an intuitive website with complex functions that satisfied the project’s requirements. The team provided a valuable perspective that ensured the final product supported its audience’s needs. Their timeliness and communicativeness resulted in an effective partnership. They’re very good at what they do. UPQODE gave us what we needed, which was a user-friendly platform in line with our organization’s position.

Jason Blackwell

Dir. Brand Experience & Public Affairs, Spondylitis Association of America