What Is Hubspot and What Can I Do with It?

upqode | Nov 17th, 2020

When deciding on a digital marketing plan, the first thing to start with is ensuring that you get the right resources for running your campaign. The HubSpot cloud-based software can help you set up inbound marketing campaigns, which will drive results.

The provider focuses on providing all sizes of businesses, from mid-sized enterprises to startups, with full-stack sales, marketing, and services software. Although you can use each of these tools separately, like the Service Hub or Marketing Hub, they all offer you the most value if used together.

Besides, offering software, the provider also has a huge resource library. Here users get to discover information on using HubSpot software and even get insight on inbound marketing through the use of courses, guides, research, and more. Also, this library can help you get the most from HubSpot.

Hubspot:  Introduction

So, what is HubSpot? It is a sales, inbound marketing, and service software that contains five service hubs. It’s designed to help you gain more conversions for your company. What’s more, all the tools you’ll need are found in one place.

What does HubSpot do? This inbound marketing tool helps companies’ setup campaigns that attract valuable traffic as well as conversions. It’s said to be an “all-inclusive” marketing solution.

How does HubSpot work? This software helps you generate valuable content for social media and search engines. Plus your content will be optimized to rank higher on these platforms.

HubSpot Marketing Hub

You’ll need this tool for running a marketing campaign that draws in, engages, and satisfies both current and potential customers. 

HubSpot Marketing Hub

It helps you produce compelling content, present it to the right audience, and convert visitors into leads and later customers. It includes;

  • Blogs
  • Landing pages
  • SEO
  • Emails
  • Social media
  • Analytics
  • Marketing automation

HubSpot Sales Hub

It helps you manage, engage, and track leads. The HubSpot Sales Hub offers you more visibility, hence, your sales team can interact with your customers without spending lots of time writing emails or entering data over and over again. 

HubSpot Sales Hub

It gives you the tools necessary to close more deals. Features included are;

  • Meeting scheduling
  • Email templates
  • Pipeline tracking
  • Email sequences
  • Free calling

HubSpot CRM

A customer relationship management tool that helps organize and keep track of leads and customers. It’s a free tool that can help you avoid using spreadsheets for organizing contacts.

HubSpot CRM

What can I do with HubSpot’S CRM?

  • Activity tracking
  • User contact information
  • Pipeline visibility
  • Supports real-time chatting with existing customers and prospects
  • Syncing capabilities with Outlook and Gmail

HubSpot Service Hub

This customer service software allows you to connect and manage relationships with customers. It also helps you expand your business. It has features like;

  • Live chat
  • Conversational bots 
  • Customer feedback
  • Knowledge base
  • Support tickets
  • Reporting and goals
HubSpot Service Hub

You can see that HubSpot offers you a lot, besides there are numerous ways your existing and potential customers can interact with HubSpot. Next, let’s dive into what you can do with HubSpot.

4 Ways Hubspot Can Help Your Business

So, what is Hubspot used for? Here are four features you could use to grow your business.

#1.Keyword Research

Realize that keywords are crucial in SEO (search engine optimization). SEO is a practice for improving your site’s ranking in search results. This software has many services, which help in improving your SEO campaign, and this includes keyword research.

In keyword research, you’ll be able to identify the right keywords to use for your campaign. As users conduct searches, they’ll often use keywords to produce a list of search results that best fit their search query. Therefore, you must use the appropriate keywords for each of your campaigns to help you gain more valuable traffic.

HubSpot Keyword Research

With HubSpot, you can easily identify the best keywords to use in campaigns. This tool helps you choose and organize valuable keywords for your campaigns. Once you include keywords in campaigns, HubSpot will monitor their performance to notice whether they’ll drive results to your business.

When you and your competition rank for the same keywords, HubSpot lets you compare your ranking against your competitors. This is a great way for you to observe performance against the competition. Also, HubSpot helps you modify your keyword strategy to help you outrank your competitors.

Additionally, HubSpot offers keyword suggestions to suit your business which ensures that you’re using more valuable keywords. Again, HubSpot will offer you valuable insights into possible on-page SEO changes that can help boost your page’s performance.

#2. Blogging

This is among the best ways you can use to gain valuable leads. Blogging involves creating content for your audience that contains valuable information. In doing so, you’ll attract leads by providing them with content that is of interest to them.

Since HubSpot supports blogging, you can produce and publish your blog content using this tool. Also, it lets you preview your content beforehand to confirm it’ll look appealing on the page.

HubSpot blogging

To help you attract more valuable leads, this tool helps you optimize your content with the right keywords hence you attract more interested leads.

What’s more, HubSpot captures data generated from your blog performance. This lets you measure the impact your content has and identify whether it’s effective for your chosen audience. This offers you vast insights into your campaigns plus it helps you see whether your blog content serves your audience.

#3. Web design

Realize that your website is at the core of your digital marketing strategies. Therefore, having a well-designed website can go a long way for your business success. With HubSpot, you can build your website design.

HubSpot lets you build, design, host, and modify your business website on their system. Meaning that you won’t need IT support or a website designer  to create your website since HubSpot comes with an easy drag and drop website builder to help you build your website.

drag and drop website builder

Hubspot’s drag and drop feature simplifies the process of building a personalized website for your identified audience. Also, it lets you design a website that grabs your visitor’s attention.

It’s worth mentioning that your website is also optimized for mobile. Meaning that your audience can always enjoy a good user experience on your website, despite the device they’re using.

When you have mistakes on your website, HubSpot makes it easy to fix. This tool allows you to easily make edits on pages as well as save them which gives you more control over your company site.

Plus, HubSpot helps you optimize the pages so they perform well on search engines. It’ll provide you with tips and tricks for improving your page, therefore you’ll attract more valuable leads.

#4. Landing pages

These are specific pages that gently push your visitors to act. Landing pages focus on one service or product offered by your company. As such, HubSpot lets you build better landing pages to earn more conversions.

Plus it helps you pick the right CTAs (call to action) for your campaign. It’s important that you choose the right CTA as it persuades your visitors to act. Your CTA should be clear and inform your audience of what will happen when they click on the button.

Building Landing pages

Also, this tool lets you tailor-make the landing pages. Meaning that you can modify so they are more adapted for your audience. Additionally, it helps you offer a better user experience for your visitors.

For the best landing pages for your campaign, this tool will help you conduct the A/B testing. This way it ensures that you’re creating the best and appealing landing pages for your audience. With their user-friendly drag and drop features, you can easily test and change your landing page.

After launching your landing page, you’ll be able to monitor the traffic and conversions making it a convenient way of monitoring your page performance and also make changes as needed.

Since everything is now measurable, HubSpot allows for easy access to the information you need. Therefore, you can customize your reports and create dashboards for sharing across your company.

Using Hubspot for Inbound Marketing

The Inbound Marketing approach helps you attract customers through the use of relevant and helpful content. This further helps you add more value to a buyer’s journey.

Hubspot’s inbound methodology includes three stages that focus on the key steps on how you can attract, engage, and even delight customers to your company.

When you use HubSpot’s inbound marketing tactics, you’ll quickly build trust, credibility, and momentum. From this methodology, potential customers will find your channels through blogs, social media, and search engines.

Inbound Marketing

When you opt for the inbound marketing approach, you won’t struggle to win your potential customers. That’s because all your content on your website will address all the issues that most customers commonly face.

From a business perspective, for you to provide the energy and fuel needed to grow your business, then it’s important that you make your clients happy. This is possible provided you align your team members with an inbound approach.

Is HubSpot Best For Your Business?

As concerns your online marketing plan, it’s crucial that you choose services that work best for your type of business. The good thing with using HubSpot is that it lets you run all your digital marketing campaigns in one place. This makes it easy for you to manage your campaign without a glitch.

With all that HubSpot has to offer, this is an excellent tool to consider as it can help make your customers’ sales and marketing journey smooth—this, in turn, will help your company reap all the benefits.

Filed under: Marketing

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