Search Engine Optimization is one of the greatest tools that companies have in terms of acquiring online visibility since it brings in more visitors through free, organic search results. Google, Bing, and Yahoo rank websites based on some criteria they consider essential. By optimizing the website and by increasing the ranking in SERP, you will get an increase in organic traffic to your website.
SEO audit helps recognize issues that may block any site from ranking on search engines.
A great SEO audit should provide a list of actions to be taken to improve organic search performance. A good SEO specialist should scan the Website for over 130 possible technical and SEO mistakes.
The actions should be divided into three or more groups, depending on their priority: errors, warnings, and notices.
SEO Audit is about identifying the issues which impact negatively the organic traffic. Once you start missing on traffic, that means you are losing out on leads and eventually on sales.
Crawling or indexation issues lead to the fact that your content will not be able to compete with your competitors and as a result, you will miss on organic traffic.
If there is any factor to urge you to go and audit your site, it is recognizing that your competitors could be taking your organic traffic and conversions.
If you don’t audit your site on a systematic basis, you will miss opportunities for growth, accidental issues that arose in the latest development roll-out, or simply things you could have done better.
An SEO audit isn’t easy; it’s a puzzle with lots of evolving pieces. We teach you everything you need to know about your site and find and prioritize issues that could be holding back the site’s performance and help you understand the first steps we need to take to grow your organic traffic.
1. Traffic Analytics (last 6 months)
Report that provides estimations of website desktop and mobile traffic.
2. Domain Overview Report
Presents a range of overview metrics about your’s domain online visibility so that we can quickly get a full picture of your website’s online presence.
3. Organic Research Overview
Gives a brief summary of the estimated traffic, keywords, top position changes, SERP features, top pages, top subdomains, main organic competitors, and competitive position map – all based on the keywords where the queried domain has an organic position in Google’s top 100 results
4. Position Tracking. We will provide a report on your rank across the keywords. We extract the keywords for which your website is currently ranked from specialized Analytics Tool or/and you provide us the list of keywords you would like your website to rank for. It included Keyword Analysis for 5 Pages.
5. Understanding Your Competitors. We will provide a clear visualization of your competitors’ positions to help you understand who you are competing against; we can then dive deeper into their site’s SEO performance (analyzing why and how their websites stand before yours).
6. We Check For Duplicate Versions of Your Site in Google’s Index. This is perhaps the most basic check that needs to be run on your site, but it is really important to ensure that Google is indexing only one version of the site. Your site could sit on: http://www.domain.com; http://domain.com; https://www.domain.com; https://domain.com. To a search engine, these are different versions of the site. Your site should only have a single version indexed, and we need to check for duplicates.
7. We Check the Site and URL Structure. Why is this important? From a UX, “pretty” permalinks can show what a page is all about, even before checking out the page. SEO-wise, URLs are a very important ranking factor so having this right is crucial for SEO efforts. The URL should be short and concise.
8. We check The XML Sitemap. Your site’s XML sitemap should be used to specify to Google those primary pages on your site that should be indexed. We check if your sitemap file contains URLs that either lead to webpages with the same content, redirect to a different webpage, or return non-200 status codes. We check if your sitemap is submitted to Google Search Console.
9. We check your 404 Page. Every page should be valuable for the user, especially for those triggering a 404 page on your website. Why? Because if people can’t find what they’re looking for, they’ll just go back to the search results, creating a “pogostick” effect and increasing your overall bounce rate
11. We Check Your Site’s Indexed URLs. We check how many pages and posts are published in your Website (CMS). We check if the number of indexed results is what you expect. If the result is lower than it should be, we may find that your site isn’t being crawled or indexed accordingly. If the number of indexed pages is higher than it should be – the cause here is usually the automatically generated pages on your website.
12. Crawlability. We Analyze and Check Further Indexation Issues that could be preventing your site from being crawled and indexed correctly. We need to make sure that every important page of your website is accessible to search engine bots, and that all of the pages you do not want to be indexed are hidden from them Ex.:
13. We Check Internal/External Linking and Redirects Errors. Having broken internal links creates a really poor user experience. If a user clicks a link on your site, they expect to be taken to that page, not served a 404 error. Having broken internal links creates a really poor user experience. But that aside, it sends negative quality signals to the search engines. Page loading and server errors affect the user experience and can create issues when a search engine tries to crawl your site. There can be different issues that are related to redirects.
14. We Audit Canonical Tags Issues. Canonical tags are used to point out the “master page” that the search engine needs to index when you have pages with exact matches or similar content.
15. We Check Your Web Hosting Server Performance. Hosting your website on the right platform is important because it can impact a series of SEO factors such as page speed, bounce rate, and the overall UX experience. This not only improves performance but also enforces the security of your website. A hacked website is a nightmare, because not only do you lose control over the site, but your rankings will tank as fast as being manually penalized by Google.
16. We check if the server is located close to your service area.
17. We Check Site Performance and Your Site’s Page Experience. Page loading speed is a major ranking factor, it also significantly affects user experience. User experience is being introduced as a ranking factor. Web Vitals is an initiative that was launched by Google in May 2020 that is intended to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. Google has announced that they will roll out a Page Experience Update in 2021 by the end of May beginning of June. It is more important than ever that your site is fast, both from SEO and UX perspectives (UX is more ingrained in SEO success than ever before). When we audit a site for speed, there are two data points to consider.
The Core Web Vitals metrics results which are impacting User experience one of the main ranking factor are:
We do provide separate Web Vitals Measures Report for Mobile and Desktop.
18. We Check For Mobile-Friendliness Issues. We live in a mobile-first world, and if your site isn’t mobile-friendly, there is a very good chance that you are not properly putting your user’s experience first. Mobile-friendliness has been a ranking factor since 2015. As of February 2021, more than half (56 percent) of web traffic happens on mobile devices. Google plans to implement mobile-first indexing for all websites by the end of March 2021.
19. We check for Technology Update Status. It’s important to keep everything under the hood up to date, so that you can benefit from the latest features in terms of security and performance.
20. We Check For Manual Actions. If your site is deemed to be in violation of Google’s Webmaster Quality Guidelines, Google can (and occasionally doeses) issue a manual action. This used to be referred to as a manual penalty. It means that your site’s rankings will drop and that you won’t be able to rank as highly as you previously were until the action is revoked; this action can either be at page-level or sitewide.
21. We Check for Site Security Issues. HTTPS has been a ranking signal since 2014, and if your site still runs on HTTP, we need to implement an SSL certificate. Data transferred over a Hypertext Transfer Protocol (HTTP) is not encrypted, meaning a third-party attacker may be able to steal information. We check for possible issues as:
22. We Audit Your On-Page SEO. On-page SEO, also referred to as on-site SEO, is the process of optimizing the content on your page to make it as discoverable for search engines as possible. On-page SEO relates to things like:
Duplicate content on your site can cause issues that prevent you from ranking as highly as you could. In fact, it can send confusing signals to search engines. When your web pages contain identical information or nearly identical information, it can lead to several problems.
We Identify Thin Content Pages. Just as duplicate content can cause issues, so can thin content. Thin content is typical of little or no value to both users and search engines, yet spreads your site’s authority thinly.
23. We Check your Brand on Multiple Social Networks. The idea behind this is to secure the entire 1st page of search results for your brand name. And the way to do this is by claiming your brand’s online properties.
24. We Do Backlink Audit and We Check For Toxic Links. Not all links help you rank. If Google considers a link to be an attempt to manipulate your search rankings, it violates their Webmaster Guidelines. We analyze the links that are may be toxic. Links remain a key ranking factor, and SEO Backlink Audit is the base for planning a strategy to build better links than your competitors. According to our ranking factors study, backlinks are still a top factor in Google’s organic ranking algorithm. So, link building and backlink maintenance should absolutely be a part of every SEO strategy.
Once the SEO audit is done and the issues are identified it is time to jump straight into fixing these. One essential thing to realize is the value of prioritizing tasks, both based on the severity of the issue and the resources and work required to fix it. The issues and errors we should be put into one of several categories, depending on their type:
With these in hand, need to start fixing some of the biggest site mistakes, and provide a custom SEO Strategy for:
By finding problems as quickly as possible, you can fix problems that prevent your site from achieving its full potential.
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