10 most effective link building strategies to boost your Google rankings in 2019

The proper link building process is one of the most effective tools to make your website climb to the top of the search engine tree. 

Get backlinks to make your website authority grow

Backlinks still are a powerful ranking factor in SERPs. Backlinks, when truly earned and coming from high authority domains, will contribute to your business visibility and your website authority growth. They are an important part of brand trust-building as well.

To get organic and fast Google ranking, our team has prepared for you the list of the best link building strategies.

First of all, we would advise you not to use all the strategies at the same time. By choosing three or four of them are more than enough to improve your SEO optimization. Moreover, trying all of them step by step, you can define for yourself which one works best for you. 

List of link building strategies

  1. INTERNAL LINK BUILDINGExchange backlinks between webpages under one domain name.
  2. INFLUENCER MARKETINGPeople follow celebrities and bloggers. You can use their popularity to increase yours. 
  3. USE GOOGLE TRENDSYour link building process won’t be effective if your content is not interesting.
  4. GUEST BLOGGINGIf you have a great piece of content, you can look for other platforms to share your ideas and links as a bonus. Our Nashville SEO company is always looking for different sources to share the experience.
  5. COMMENT, COMMENT, COMMENT… There are many social online services where people are looking for a piece of advice, support or important info. So you can help to increase the traffic to your website and solve someone’s issue at the same time.
  6. ADD SOCIAL MEDIA TO YOUR BLOGSo now not just you can help to promote your webpage but also any random person can share it on social media.
  7. CREATE CLICKABLE INFOGRAPHICS. If you don’t want to create visible links, this option is right for you. Hidden linked inside of the infographics will help you to stay unobtrusive.
  8. ARRANGE GOOGLE BUSINESS SET UPEven if you manage an outsourcing web design company, still local SEO can be very effective.
  9. OLD-FASHION EMAIL STILL WORKSEmail to the person that you mentioned in your post and get one more visitor to your website. That’s a classic tip that you might get from any SEO agency.
  10. USE YOUR WORKING SPACE WISELYIf your company is based in the business center or you run your business in the mall, make sure that you are mentioned on their official website.

Link building strategy

Backlinks benefits: brand awareness and credibility improvement

An effective link building brings many benefits to your SEO. It helps to create a clean site structure, understand a PR flow, and get the maximum performance out of links.

As one of the most efficient link building strategy, guest blogging improves your brand awareness and creates credibility. Increase the volume of referring domains contributes to referral traffic generation and website authority growth. Guest blogging is an efficient ranking tool, as long as you implement good SEO practices (white hat SEO).

To help to build a valuable link profile for your website, we suggest using high-quality web directories for your portfolio showcases, PDF-sharing websites, private blog networks, and RSS Feed Directories. 

Find backlink ideas spying on your competitors’ websites

If you are struggling to find sources for backlinks generation, you can always spy on your competitors, using SEO tools. Using specialized programs will help you to explore competitors’ main keywords they rank for, identify websites with similar content and guest blogging opportunities.

SEO and backlinks audit illustration

Backlinks audit and management

As your backlink profile keeps growing, it’s important to keep an eye on the links you build and the websites that link back to yours. Check if your links are in place, if they have the right anchor text and if they are not under a ‘nofollow’ tag. You can track all your backlinks in Google Webmaster tool (Search Console) or with a specialized SEO tool.

We strongly recommend performing a regular backlinks audit to make sure your link building strategy respects Google rules and standards. Identify potentially dangerous links that put your site at risk of Google’s penalty, and disavow them. Avoid building links ‘too fast’. Focus your backlink campaign on developing a clean profile that will boost your rankings in local search.

Make sure that you’ve tried all the above tips and strategies for link building and we guarantee that the result will be there for sure!


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