Regardless of the level of website development, the user will immediately leave if the site is inconvenient. Confirming exception rule – websites with weak competition. The reverse is also true: working through SEO and UX design issues can improve behavioral factors and, as a result, visibility of the site.
Let’s be honest: sometimes we turn a blind eye to some of the important UX design factors, and this negatively affects site navigation. The problem is that you can instantly lose long-term users because of UX errors that could be fixed in an hour or two.
Over several years of work, our Nashville web design agency has collected a number of notes and observations on improvements in usability, which really have an impact on the performance of the site.
The task of the menu is to show the user the main sections of the site and make navigation easier. When compiling a list of sections, you should avoid unnecessarily complicated or obscure names. If the user does not understand what is what at first sight, then, most likely, he will simply stop further acquaintance with the site on the main page.
Such a menu organically looks on websites dedicated to one particular subject, or corporate portals.
This menu is well suited for large online stores or portals with a large number of sections.
Beautiful fonts are not a fad of designers. They make the reading process more comfortable. The text itself can be written by a specialist and ideally answer the user’s question. But on the way to understanding and approving content can be a bad font.
Windows users are familiar with Arial, Tahoma, Verdana, Times New Roman, Georgia, Courier headsets, as well as many other non-standard fonts. They are installed by default. On UNIX platforms, their counterparts are used. True, these fonts do not look exactly the same as in Windows, and there is not a corresponding analog for every non-standard font.
The fact is that when you load a site, usually no one uploads a font file to the server. Because of this, the text typed by Arial for Ubuntu users, for example, will be displayed differently than for Windows users.
The simplest solution to this question is to use fonts from Google Fonts. They are easy to connect, besides, there are no low-quality headsets among them. The basic recommendation is to combine serif / sans serif fonts for the header / main text. For example, Antiqua for body text and Grotesque for headings.
Trendy e-commerce sites need good photo content. Make sure that the photos of goods correspond to their real appearance. Also, a great solution for a fashionable online store will be a photo gallery, where the buyer will be able to see how the product he likes looks on different models.
Get more tips in our article How to produce an effective web page. If you see any of the above issues on your webpages, our digital marketing agency for small businesses suggests you consider an immediate website redesign.
You will be surprised how many 404 pages (pages of errors) your site can contain. Nothing can lead to such a massive failure of users as an idle page or link. “Broken” links may arise as a result of changing the structure of a web resource, deleting files from a site, changing a URL.
All pages within the site are interconnected, any changes may cause individual links to stop working. You can use online tools to check a website for broken links, but these tools are not free and also require some SEO and UX knowledge, so sometimes it’s better to turn to website WordPress development and promotion specialist.
I recommend using the buttons when you need to force the user to perform an important action (CTA) – register, buy, download. In all other cases, it is recommended to use links. For example, for filters by parameters.
Buttons with important CTAs are recommended to be placed on the right, in the fourth square on the Gutenberg diagram. This is due to how users view the page.
These observations do not claim to be an exhaustive guide, and even in each specific project, there are options. But still, help to draw your attention to the main problems associated with the usability of your site and the high rating leaving pages. If you use other usability features that in practice affect the site’s behavioral factors, leave comments.
If you are looking for help on how to create a website according to the latest trends in Web Design, our team is happy to assist and in addition provide you with high-quality Nashville SEO services that will bring your website to the top of the search engines!
This is a team that pays great attention to detail and does great work. I had a design done for my website by a separate designer, and Nick implemented the design perfectly for both mobile and desktop. His team uses project management software to track tasks and break up the work for his team into sprints. You aren’t just getting a developer when you hire Nick, you’re also getting great project management and organization. I 100% recommended it.
UPQODE delivers high-quality web work quickly, thanks to their expertise in PHP and WordPress. Regular communication and reasonable prices further smooth the workflow. We've been very pleased with the results. UPQODE responds far more quickly to development changes than our core team would be able to. They are highly knowledgeable about best practices in WordPress, and their ability to rapidly scale up whenever we need a project completed makes them a valuable asset for us in our development needs.
The engagement resulted in an aesthetically pleasing website that satisfied internal stakeholders. They dedicated capable resources that ensured effective collaboration. UPQODE’s attentiveness and flexibility support a successful partnership. They created a beautiful website that we love. The site functions to advertise a certain medical procedure, so I can’t speak to any traffic metrics. UPQODE's responsiveness was their most impressive quality.
UPQODE delivered a functioning and accessible website. Their adaptable approach to customer service allowed for a smooth development process and set the foundation for possible future collaborations. The delivered website met all of my requirements and explains everything I need it to. UPQODE was very understanding and accommodating of my changing needs throughout the project. The communication was excellent. I plan to work with them again for future needs.
The vendor succeeded in creating innovative WordPress solutions. Their availability enabled the client to deliver products more quickly. UPQODE's project management was good—their staff met weekly with the client and was always very punctual. UPQODE brought troubleshooting, recommendations, and ideas that our previous partner was unable to provide. They deliver work on-time and within budget. The design they’ve inserted into the product has enabled us to deliver products more quickly. They have always been very helpful in recommending better solutions.