If you run an e-commerce store and are seeking a Google Shopping app for your Shopify site, look no further than the Nabu app for Google Shopping Feed.
Google Shopping advertising, on the other hand, can help you reach out to a wider audience. These advertisements can be placed on standard Google searches, the shopping tab, and picture searches, finally propelling your company to the next level.
But let's be honest: it's not easy to set up a Google Shopping account and related shopping campaigns. To do this, you'll need to sign up for a Google Merchant account and add your products to Google's Merchant Center.
Don't worry, we've done the legwork for you. With the Nabu Shopify tool, you can streamline this procedure and zero in on the source of the issues plaguing your shopping campaigns.
Nabu App Overview
The Nabu app for Google Shopping Feed was created by AdNabu Global, Inc., and has gained 342 reviews, giving it a rating of 4.9.
The Nabu Shopify app, which was released in March 2020, is designed for stores that want to promote their products via Google Shopping advertisements. It can be challenging to set up a Google Merchant account, which is required in addition to a Google Ads account.
Nabu app is here to help you from the very beginning, allowing you to set up your Google Merchant account, confirm it, and then have it handle the shipping and tax calculations for you.
One of the most crucial steps in increasing your search visibility is establishing a shopping feed, which provides Google with detailed information about your products.
You don't have to worry about keeping up with feed updates because the Nabu app will automatically pull in any new information from your shop. This Shopify app allows you to make changes to products in bulk and also individually.
The Nabu app audit score is used to fine-tune your purchasing feed. It gives each product a score out of 100 based on a number of SEO factors.
There are many things that could affect how well your feed does, such as the length of different feed attributes, the quality and size of images, the number of discounts and sales, and whether or not you include suggested fields for certain types of products.
Nabu also offers keyword suggestions to help you fine-tune your Google Ads to the most pertinent search terms. To improve your online shop's discoverability, you could, for instance, include missing keywords in the title.
Google Shopping Feed App By AdNabu
Installing Google's Merchant Center is a breeze:
- Create and verify your website;
- Configure Shipping option;
- Implement Taxes.
Pros And Cons Of The Nabu App
Pros:
- Simple steps to get Google Shopping up and running;
- Examine Google Ads and Google Shopping to boost performance audit;
- Input and output in multiple languages and currencies;
- Promote goods using customer testimonials;
- Product editing in bulk;
- Ability to use multiple languages & currencies;
- Google Ads Keyword Suggestions.
Cons:
- There have been some complaints from retailers concerning problems, incorrectly updated products, and the difficulty of updating product attributes in mass;
- Difficulties in bulk editing product attributes.
Nabu App Pricing
It's possible to sell a limitless number of products and versions in an unlimited number of countries with the Nabu app. Furthermore, the Nabu app offers endless keyword ideas, help setting up a headless e-commerce platform, and priority support.
| App plan | Description |
|---|---|
| Free starter plan | Cost-free for businesses with fewer than 10 orders. |
| The basic plan | Costs $29.99 and it doesn't charge for up to 400 orders. |
| Advanced plan | Costs $79.99/month – multi-language, multi-currency, metafields, and product review integrations plus more |
| Plus plan | Costs $249.99 a month - has custom features, priority support, and unlimited keyword suggestions. |
Setup a Google Shopping Feed
The Nabu app streamlines the process of setting up a Google Shopping feed and running Google Ads. A few of the app's features are
Google Shopping Nabu app lets you use a custom title, product type, and description. You can also personalize your feed by including unique attributes like labels, colors, patterns, sizes, and more. You can either add an SEO description or an SEO title.
Utilize Social Media Platforms Like Facebook and Instagram to Market Your Products. Run Facebook advertisements using your exported Google feed as an Instagram and Facebook product feed.
Enhance Your Google Shopping Feed With Audit Score
Your feed needs to adhere to best practices if you want to succeed with Google Shopping and Ads. Each product may be viewed and given a rating out of 100 on the Nabu app.
Many factors that improve your SEO performance go into calculating the final score:
- The length of different feed attributes;
- Size and resolution of the images;
- Take advantage of discounts and sales;
- Use the recommended fields for several Google Product Categories.
Nabu App Features
Google Ads Keyword Suggestions
For any given product, the app can pull the best keywords from Google Ads. Including these search terms in the product's title should increase its exposure.
The Nabu app Keyword Suggestions function is a great tool for improving product visibility in Google Shopping Feed.
Within the Nabu app, you can access the Keyword suggestion tool to view the app's top 10 keyword recommendations for your items. This option is accessible for the Advanced and Plus plans.
Use these tips to create headlines that will attract more shoppers and increase your product's visibility in Google Shopping.
Make sure you link your Google Ads account with the Nabu Google Shopping Feed app.
Metafield Support Nabu App
Convert each available Metafield into a searchable Google Shopping attribute. This functionality is present in all Metafield applications.
AdNabu has recently implemented a new functionality called "Metafields Mapping" for the Google Shopping Feed.
With Shopify's Metafield Mapping feature, you can connect any Metafield with any other property in Google Merchant Center. Shopify's MPN is mapped to Google's by default, and it's the SKUs. Metafield allows you to overrule this preference:
Product Types and Blocklist Collections
You can use a blocklist to opt out of all products that are part of a product type or collection.
If you're utilizing the Nabu Google Shopping Feed app in Shopify, AdNabu now includes a Blocklist option to help you control what is displayed.
You can prevent certain products from being uploaded to Google Merchant Center by adding them to a blocklist and then filtering them based on collections or product types.
New items uploaded to your blocklisted collection will immediately be removed from the feed.
You will need to utilize the opted-out option again after new products are added to an existing list in order to remove your name from further consideration.
Multi-Currency Support
Google Shopping Feed can be modified to reflect local currencies if you ship to numerous countries. Shopify's built-in currency converter is currently supported.
This Google Shopping Feed tool from AdNabu makes it simple to integrate support for many currencies on your Shopify store.
The Multi-Currency option can be activated in a few simple ways:
- Step 1: In Google Shopping Feed, click "Settings" and then "Multi-currency";
- Step 2: Pick the countries where you’ll be selling your products and that includes the currency you want your feed to show.
- Step 3: Pick Your Location and Currency Type.
You can now start making international sales in local currencies.
Support for Multiple Languages
The ability to advertise products in the customer's native tongue is a significant advantage for online retailers who offer product data translation services.
The Nabu Google Shopping App's multi-language feed feature makes it simple to establish separate feeds in different languages.
With Google Shopping Ads' new "Multi-language" option, you can target shoppers of various nationalities by speaking to them in their native languages as well as in other languages.
The number of languages used in a given country is not limited. As a result, you may reach a larger portion of your target audience at a lower cost per click and more conversions by advertising in more than one language.
T Lab, Weglot, Langshop, Transify, GTranslate, Langwill, Langify, etc. are a few of the apps that work with this.
Product Reviews Integrations
Yotpo, Judge.me, Stamped.io, Okendo, and Loox.io are just some of the review platforms this app integrates with. This connection allows you to display product ratings and reviews directly within Google Shopping.
Instant Shopify Syncing
Rather than waiting 24 hours to update your database after a product modification, the Nabu app will do so immediately.
How Can I Integrate The Nabu App With Shopify flow?
Automating routine procedures is a breeze with Shopify flow. Nabu app's Google Shopping Feed can be incorporated into preexisting processes.
You can save time and effort maintaining your store by using the Shopify flow app to automate routine processes.
Integrate Nabu with Shopify flow
To automate and tailor your operations, use the opt-in Google and opt-out of Google activities.
By default, all of your products will be included, and any changes will be immediately reflected in your Google Merchant Center.
Products that have been hidden from your Google Merchant Center will not be displayed. Please note that Shopify flow will not be impacted by the products that are blocklisted in settings.
Turn Google off when a product's status is changed from "active" to "draft".
Shopify flow allows you to monitor the progress of your product modifications. If you're the store owner and you don't want your products to be affected by status changes (such as from active to draft), you can disable this feature.
After that, you can remove the items from your Google Merchant Center. Whenever the product's state changes, you should activate the trigger.
Ensure the transition from active to draft status was properly recorded by adding a new if statement (i.e., the old status was active while the current status is set as a draft).
Choose Nabu Google Shopping Feed from the list of installed apps, then choose "out of Google" as the action.
Final Thoughts
Google Shopping Ads are a great approach to get more people to visit your eCommerce store and make purchases. However, there are other steps involved in developing an accepted Google Shopping Feed and achieving success with Google Ads.
The Nabu application helps you quickly and easily generate a Google Shopping Feed and avail your products for promos and free listing on Google Shopping.
However, only listing products is insufficient to achieve success in Google Shopping. Your feed needs to adhere to best practices if you want to see success with Google Shopping and Ads.
Improve your products' standing in Google Shopping with product scores out of 100 available in the Nabu Google Shopping Feed App.
You can improve your SEO and get a better score for your products by using a variety of data points from Google Merchant Center.
