Negative Space Logo: Main Benefits, Types and Examples

upqode | Jan 27th, 2023

Everyone loves a good logo. That big, bold, beautiful picture representing your brand or business makes all the difference. Not only do logos help your company to stand out amongst competitors, but they can also be a key branding element for your company. For logos to be noticed, they need to be original and memorable.

Negative space is a commonly overlooked design feature that can make your negative space logo designs stand out and appear more professional. Negative space logos are not only one of the most popular and widely used types of logo design today, but they are also proven to stand out. 

This article will teach you how negative space can help make your logos stand out!

What Is a Negative Space In Graphic Design?

Negative space is a design principle that takes advantage of the “white” space between objects. It can be in the form of a blank, white logo or a plain dark background. Negative space is seen as more attractive because it creates an interesting contrast.

Negative space is an important aspect of web design. It’s the area around a content element with no specific purpose other than to help fill in the gaps and make the design look more cohesive.

You can use negative space to separate different web page sections, create a border around elements, or create more breathing room for your content. The key is to think about how to use it to improve the aesthetics of your design.

Negative space can help organize a page, create a more unified look, and make your content stand out. Here are some tips for using negative space effectively:

Use Whitespace to Your Advantage 

When you have too much text on a page, use spaces between paragraphs or sentences to help break up the text and make it easier to read. This also gives your content some breathing room, so it doesn’t feel cramped together.

Use Negative Space to Separate Elements On a Page 

For instance, if you have two large images side by side, use negative space between them to create separation. This will help keep the pages looking tidy and organized.

Use Negative Space As Part Of Your Design Strategy Overall

If you want to create a cleaner look, consider using less text or fewer graphics overall by filling up unused areas with negative space without overwhelming your viewers with excess information or graphics.

Using Negative Space In Your Branding

Designers use negative space to create a unique look for their business. This technique creates a void in the design, which allows the viewer’s eye to focus on the focal point of the logo. There are several benefits to using negative space in your branding: 

Benefits To Using Negative Space In Your Branding
Depth And DimensionIt can add depth and dimension to your design.
Highlight important elements. It can help separate your area of focus from other elements in your design.
Cohesive lookYou can create a more cohesive look across your branding assets.
Easily adaptableIt provides a minimalistic approach that you can adapt to various styles and designs.
Ideal for print & digital medium The negative space concept applies to digital and print mediums.

Benefits of Using Negative Space In a Logo

When designing a logo, it is important to use negative space to create balance and symmetry. By utilizing negative space, logos will appear more organized and professional. Negative space logo also allows for easier readability and accessibility. 

Additionally, logos can be customized using negative space to represent the company or brand better. Below are some benefits of using negative space in a logo:

1. Negative Space Can Help to Define the Image of the Logo

By utilizing negative space, logos will appear more organized and professional. This will help define the image of the company or brand. If a company produces luxury goods, they may want to use less clutter in their logos, so their products stand out more.

2. It Adds Depth and Character

One of the best ways to add depth and character to your logo is to leave empty spaces around it. This will give it an aura of sophistication and strength. If you fill these spaces with distracting elements, your logo will lose its impact.

3. It Increases Legibility

When the text or other elements are placed too close together on a page, they can be difficult to read. By spacing them out, you’re making it easier for people to understand what you’re saying. Plus, keeping things simple will make your design look more professional.

4. It Creates an Image That stands Out 

A well-designed logo should be distinct and memorable. Creating space around it gives your design a unique personality that will set it apart from the competition. Plus, empty areas help to emphasize certain elements within the design; this makes them stand out even more.

5. It Improves Memorability

A memorable logo is one that people will remember even if they forget what your company does or who you are. Including negative space in your design can help to make your brand stand out from the crowd making it easier for customers to remember you.

6. It can help create a Clean and Modern Look

One of the main reasons why negative space is such a popular design technique is because it helps to create a clean and modern look. By removing unnecessary details, you can achieve a sleek and simple look that is perfect for today’s industry trends.

7. It Can Help to Emphasize the Important Elements of Your Logo Design

One of the main benefits of using negative space in your logo design is that it can help emphasize your design’s important elements. You can easily showcase what makes your business special by spacing out elements and contrasting them. Negative space logo maker will give potential customers an idea of what they should focus on when looking at your logo. 

Overall, using negative space in a logo effectively creates a powerful and visually appealing design. Following these tips, you can create a logo that customers will appreciate!

Types of Negative Space Logos

Double Entendre

Double Entendre blends negative and positive spaces using a symbol or text by merging them into a negative space illustration, creating an optical illusion. Displaying the brand’s name and showcasing the offering is a great way to do this.


Logo designers have long used pareidolia to create interesting and unique logos. Pareidolia is the tendency to perceive patterns where there are none, in this case, faces, shapes, and initials.

One of the most common negative space examples is seeing the letter “S” in everything from clouds to snakes. Other examples include seeing letters forming words or even entire sentences when there is none present. Often these findings can be used as inspiration for logos.

For example, a company that produces high heels might use pareidolia in its logo. The “M” might be seen in the shape of a pair of heels or even incorporated into the letter itself.

negative space logo in MODINI
Source: MODINI

In logo design, negative space is an important part of the design. You can use it to create a clean and modern look for your logo. One way to use negative space is to play with faces, shapes, and initials. Here are five examples:

1. Playing with Faces

One way to use negative space is to play with faces. This approach can create a more dynamic and modern look for your logo. For example, you could use a face as the main element of your logo or faces as part of an overall pattern.

negative space logo example
Source: Enola

2. Playing with Shapes

Another way to use negative space is to play with shapes. This approach can create a more simplistic and classical look for your logo. For example, you could use simple geometric shapes, or you could use complex curves and lines.

3. Playing with Initials

Another way to use negative space is to play with initials. This approach can create a more personal and unique look for your logo. For example, you could use initial letters as part of an overall pattern or as the focal point of your logo design.

How to Use Negative Space In Logo Design

Creating a successful negative space logo can take time and effort, but key tips can help make the process easier.

1. Highlight Core business Aspects in the logo

When designing a logo, it is important to focus on the core business aspects of the company. A logo should represent the brand and its values and should be easily recognizable.

Here are some tips for creating a positive space logo:

Make sure all logo elements are proportionate

Create an anchor element (usually the largest element) that represents your brand’s core values. Use this element as the basis for all other design elements.

Choose a simple font style for your logo. Avoid too many curves or strokes, and choose a typeface that is easy to read and distinguishable from other text on your website or product packaging.

Keep your colors simple and complementary. Stick to two or three colors, and use them in different shades or tones to create contrast and emphasize key elements of your logo.

Start with a Clear Vision

Before starting any logo design project, it’s important to have a clear vision of what you’re trying to achieve. This will help you focus on the specific elements of your logo and minimize distractions.

Use Simple Elements to Create Depth and Impact

When creating a negative space logo, simplicity is key. Try to use simple shapes and minimal colors to create depth and impact. This will help your logo stand out from the crowd.

Use Fonts for Accentuating Key Elements

In addition to using simple shapes, you can use fonts to accentuate key elements of your logo. Complementary fonts or font styles can help add visual interest and strength to your branding strategy.

2. Ensure your spacing is consistent

Negative space should be spaced evenly throughout the logo design to look cohesive.

3. Use neutral colors

 Colors should be neutrally designed to help them look more uniform and easily replicated.

4. Avoid too much detail

Keep your negative space logo simple and clean to stand out from the rest of your branding materials.

Negative Space Examples For Logo Design 

Something is alluring about logos that use negative space to create an interesting visual effect. By leaving areas of the design unoccupied, these logos can stand out and be more noticeable than those filled in completely. Below are some examples of logos that use negative space.

Widakk logo
Source: Widakk
Source: CostinLogopus

What Is Positive And Negative Space In a Logo?

Positive space is the subject or area of interest in a logo design. It can be anything from a person’s face, figure, or symbol. It is used to create a focal point and emphasize specific elements or sections of the artwork. Artists can create a balanced and visually appealing piece using a combination of positive and negative space. 

Negative space can help define boundaries and shapes. You can also use it to provide depth and dimensionality to an image. Positive space allows for a more immersive experience.

Get a Professional Logo That Elevates Your Business! 

Have you ever seen a logo design that caught your attention? It could be because it beautifully expressed the brand as a whole. Or maybe it’s the colors or design – whatever spellbound you, we can help you achieve that for your brand! Partner with our UPQODE team for guaranteed success.

If you want to create a more professional and polished logo for your website or business, a negative space logo design is the perfect way to achieve that! As the name suggests, negative space logo design involves creating logos that rely on using empty areas around the elements more prominent in the design. It gives your designs a more refined look and helps them stand out from the crowd.

Get a new identity for your brand.

Filed under: Web Design

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