What Is Inbound Marketing and How It Works?

upqode | Apr 26th, 2021

As a marketer, you are always looking for ways to increase sales and generate new leads to help the business grow. You look at the various trends that are going around in the market and create new strategies that can help retain the brands in the minds of its consumer for a more extended period. Inbound marketing is a strong marketing strategy

Interested in knowing what it is and how can it help? To further help you understand, we have created a short guide to understand what inbound marketing is and how it can help you reach your goals and objectives faster. 

Please read below to understand this inbound marketing and its working in more detail. 

What is Inbound Marketing?

We all have heard about the different marketing styles and the various marketing strategies that have been used over the years to get more customers and increase sales with more leads generated. 

Over time, the trends have been changing, and similarly, more effective forms of marketing were introduced to us. Inbound marketing is one of these marketing practices. 


Inbound marketing might be a term that you must have heard over the years, but you must understand its basics before going any further. Inbound marketing is a digital marketing strategy that refers to the various techniques used to attract customers towards your products and services through content marketing, social media marketing, SEO (Search Engine Optimization), and branding. 

Inbound Marketing Benefits

Inbound marketing is an entirely different marketing approach and helps to market the business and the brand differently. It also uses social media and the search engine to increase the brand’s interaction with the consumer. Every business is now hiring an inbound marketing company to help them with their marketing. 

Keeping your website updated in terms of Nashville website design and other elements is also vital because it will bring your traffic towards your website. So, ensure that you are hiring the best web development services in your area to ensure that the visitors stay for a more extended period and go till the checkout process. 

This is vital for eCommerce businesses because their entire business relies on their website. So, if their website is not updated and running smoothly, there is a high chance that they will lose many customers. 

Now, comparing it with other marketing strategies, it can be said that it’s different and more successful from outbound or traditional marketing, which reaches out to the consumers itself even though they are or aren’t interested in your brand and requires electronic media such as television, radio, billboards, and other channels to generate leads and increase sales. 

How Does Inbound Marketing Works? 

As mentioned above, inbound marketing is a mixture of content marketing, social media marketing, SEO, and branding, so everything done in this revolves around it. In inbound marketing, the marketers ensure that the content created is something that the consumers will eventually consume. 

So, marketing’s primary focus usually lies on the blogs written, which contains the primary and secondary keywords relevant to the business. Keywords are added and not stuffed as a practice so that the ranking of the page would increase and it would be ranked among the top search results page of a search engine. 


Improving the ranking of a website is indeed not that easy, but a consistent effort towards it can make it happen. Moreover, your inbound marketing also relies on it. 

The content written and published on the website can be later marketed through social media and the internet to attract potential customers in the internet-based world. 

Although sometimes it is considered different from digital marketing, it needs to be understood that it uses digital marketing tactics to achieve its goals and objectives. 

If you are still not convinced about inbound marketing, read below to know more about the benefits that inbound marketing offers and understand how you can use it to grow your business. 

Benefits of Inbound Marketing

1. It is cost-effective

The first concern that anyone ever has is related to the cost of a particular practice. Will it be more or less? How much do I have to spend to get the desired results, and how much more should I be spending. Luckily, inbound marketing is different from all of that. It is very cost-effective.  

Inbound marketing is very cost-effective. It helps to drive a good amount of traffic towards the website by saving you a considerable amount of money. Comparatively, it is cheaper than traditional marketing, and therefore, business owners and marketers use this approach than advertising their brand on various channels to generate leads. 

Its cost-effectiveness helps to get more traffic, generate more leads, and increase revenue with decreased investment. It also allows one to create the content at affordable rates making marketing a more manageable approach for people running small businesses

2. It helps to make better and informed marketing decisions

You can only make better marketing decisions when you measure the metrics and analyze your marketing decisions’ results. This is possible with inbound marketing. With inbound or any other kind of marketing, you can calculate various metrics like the number of clicks on your website, conversions, customer interest, and many others, which can later be compared with the different practices of other marketing. 

This will help you decide on how well inbound marketing is compared to other marketing practices. You will be able to make better marketing decisions by increasing inbound marketing more in your marketing plans. 

3. It helps to create the blog as an asset

Do you have a blog present on your website and want to generate traffic and leads through that? There are two ways to do it. The first one involves adding backlinking to your content, and the second is increasing the search potential. 

These practices mentioned above are inbound marketing approaches and can help you convert your blog into an asset. It further helps increase the consumer’s engagement on your blog, customer retention rate, and business revenue simultaneously. According to HubSpot, around 69% of marketers use inbound marketing to convert their leads into more inbound sales traffic

4. It helps to create more customer-focused content

If you want your content to be engaging with your audience, then it should be focused on their interest and should be able to cater to their demands. Inbound marketing comes in handy at this point because it helps you to get a very streamlined campaign. It allows you to create customer-focused content. 

There are various inbound marketing software that you can use with ease as well, and they help create customer-centric content and help to send the right message to the right consumer at the right time. This helps to increase the ROI generated and also helps to stay ahead in the competition. 

5. It helps improve social media presence and brand awareness

Inbound marketing helps boost social media presence and brand awareness. Now, most of the audience uses social media, so it is a great way to increase the Return on Investment and build strong relationships with the customers. 


Blogs have become a powerful way to increase engagement and brand awareness through social media by providing more exposure and better customer services. This eventually leads to an increase in visibility, meaning higher traffic and more leads. 

6. It helps to save time and increase the number of clicks

There are billions of people using social media, so it is an active place to target the audience and create awareness regarding your brand. Many companies now use social media as part of inbound marketing strategy through blogging, posts, landing pages, and email campaigns to increase engagement.


Also, install an inbound marketing software to help you with your website search results to convert the relevant audience into leads and users. The software will further help you automate all the repetitive tasks and deliver efficient services to your customers. The team can later use the data separating the cold and the hot leads, further saving time and money. So a proper inbound marketing strategy can be helpful if carefully drafted. 

7. It helps you to build trust and visibility

Inbound marketing helps you better understand the customer experience. It affects the business; it also enables you to mitigate all the challenges you might be facing or face regarding your business in the future. You will be able to get rid of all those problems and generate more leads for your website. 

One of the reasons that inbound marketing is chosen is to create a connection with your potential customers and successfully set the goals you have fixed by the different marketing decisions you make. 

Inbound marketing helps you plan the most effective and valuable strategies to increase your level of trust with your clients so you can interact with them more often, simultaneously helping you with revenue growth. This means the better the client’s engagement with the business, the business’s chances of making a sale increase. 

So choosing an inbound strategy is helpful because it helps with the promotion of your content and maintains a long-lasting relationship with your customers, which will further increase your customers through word of mouth. 

Now, if you are convinced in using inbound marketing as an active part of your marketing strategy, you should know some of the tips which can help you get the most out of your inbound marketing. 

Tips and Tricks for Inbound Marketing

Inbound marketing has come a long way since it started and has advanced with integrating many tools and helpful software. 

Follow some inbound marketing tips when creating your marketing strategy to get the most out of it. 

Ensure that you are fully aware of your consumer’s preferences

You must know your audience because without understanding your audience, it is impossible to understand your audience’s challenges and how you can choose to help them fight them off. By being completely aware of your audience, you can figure out ways to answer their questions before asking them themselves. 

The first tip involves knowing your audience and creating a completely ideal customer profile (ICP) to target buyer personas easily. The customer profile defines all the significant characteristics of the people that will benefit from your business. The ICP is different for B2B and B2C companies. 

Buyer personas help create a thorough depiction of your potential consumer and include characteristics like title, role, challenges, motivations, and goals, and level of experience, helping you drive traffic towards your website and build long-lasting relationships. 

Building a website that helps increase sales

Now websites are essential for everyone because now everything is going digital. There was a time when only eCommerce businesses required websites to do their business and dealings, but now it is an essential requirement. 


The fun fact is that now having a website is not good as well; it needs to be easy to navigate and should be user-friendly where the visitor enjoys coming and is automatically drawn to buy something from the website. This will help you increase sales, revenue and also keep you ahead of your competition. Each page should be clear and easy to understand. 

Therefore, be very careful of the web design services you hire; they should understand the eCommerce platform well enough and know how beneficial a good website is for the client. 

Always keep on testing

There is another benefit of inbound marketing that is the testing feature. With the automation software and various CRM and CMS platforms, testing is easier and more efficient. 

You will better understand the multiple campaigns you might be running through testing and how they affect the ROI and conversion rate. It helps to save all the extra effort you are putting in and saves your money by creating more valuable strategies in the future by optimizing your efforts.

Hire an inbound marketing agency

It is not compulsory that you know everything about marketing, so the best way to spend wisely is to hire an inbound marketing agency. Hiring an inbound marketing agency can be very beneficial because the companies are usually inbound marketing certified. They can understand the business better and figure out smarter ways to market your brand through inbound marketing. 


If not this, you can hire an inbound marketing certified specialist to ensure that you know all the happening for your brand. 

Key Takeaway

An important thing to learn here is that inbound marketing is essential, and it has grown for so many years. It has now changed and is more advanced and used in a more engaging manner where it is cost-effective and helps achieve the goals and objectives set faster and in a lesser amount of time. The right content can get you many consumers and help generate more leads and improve your brand’s awareness. 

As the business owner, it is your choice if you want to hire a company or a marketer who can take care of your business in the best way. 

If you are a marketer or running a business of your own, use these tips and tricks to make the most out of this marketing strategy and effectively grow your business.

Filed under: Marketing

Related posts


What They Say

This is a team that pays great attention to detail and does great work. I had a design done for my website by a separate designer, and Nick implemented the design perfectly for both mobile and desktop. His team uses project management software to track tasks and break up the work for his team into sprints. You aren’t just getting a developer when you hire Nick, you’re also getting great project management and organization. I 100% recommended it.

Erik DiMarco

Manager, NimbleDesk

UPQODE delivers high-quality web work quickly, thanks to their expertise in PHP and WordPress. Regular communication and reasonable prices further smooth the workflow. We've been very pleased with the results. UPQODE responds far more quickly to development changes than our core team would be able to. They are highly knowledgeable about best practices in WordPress, and their ability to rapidly scale up whenever we need a project completed makes them a valuable asset for us in our development needs.

Jim Kreyenhagen

VP Marketing and Consumer Services, doxo

The engagement resulted in an aesthetically pleasing website that satisfied internal stakeholders. They dedicated capable resources that ensured effective collaboration. UPQODE’s attentiveness and flexibility support a successful partnership. They created a beautiful website that we love. The site functions to advertise a certain medical procedure, so I can’t speak to any traffic metrics. UPQODE's responsiveness was their most impressive quality.

Jessica Echevarria

Administrator, University Division

UPQODE delivered a functioning and accessible website. Their adaptable approach to customer service allowed for a smooth development process and set the foundation for possible future collaborations. The delivered website met all of my requirements and explains everything I need it to. UPQODE was very understanding and accommodating of my changing needs throughout the project. The communication was excellent. I plan to work with them again for future needs.

Darren Devost

Owner, Devost's Dynamic Marketing

The vendor succeeded in creating innovative WordPress solutions. Their availability enabled the client to deliver products more quickly. UPQODE's project management was good—their staff met weekly with the client and was always very punctual. UPQODE brought troubleshooting, recommendations, and ideas that our previous partner was unable to provide. They deliver work on-time and within budget. The design they’ve inserted into the product has enabled us to deliver products more quickly. They have always been very helpful in recommending better solutions.

David Bill

President & Founder, Liquid Knowledge Group
Request a Design