How to Optimize E-commerce Product Page and Generate More Sales

To create a cool product page design, you need to take into account 4 factors: product, brand, text style, page design, and site user-friendliness.

In theory, the product page optimization is simple. You want to provide the ideal client with the right amount of information:

  • to help him buy the right product;
  • convince him that the product suits him.

Your product is the center of the universe. But you must correctly imagine what you are selling. In addition, the description of the product page SEO should take into account issues that customers may have before buying.

Consider the recommendations prepared by our Shopify developers when you do eCommerce optimization for your website.

Make a clear call to action

The eCommerce SEO optimization has one goal: to stimulate the customer to click on the Buy (or Add to Cart) button. Therefore, we recommend that you start with a call to action.

The Add to Cart button is the most important component of the online store design. It should be different from the content around. The space around the button should be empty so that there is nothing to distract the user. The button should also be visible as soon as you enter the page. If the product description pushes the button down the browser window, then you should start redesigning.

Post good product photos

Our experience in online store creation has taught us that in online stores people are judged by appearance. Therefore, invest more in good photos.

Your products will also appear in the search. Therefore, make sure that you show yourself in the best possible light with the help of photographs when you work on SEO for eCommerce websites.

Naming product options (colors, smells) is a great way to revive them. But if you get too confused, your potential customers may not know how the “Blurred Landscape” color looks on a T-shirt. Is it pink, white, colorful or transparent?

Therefore, it is very important to illustrate options with pictures – this will increase the conversion of Shopify dropshipping stores.

Provide enough information to customers

Your product and its price are two things that you need to build on when you think about the amount of content on a product page. But the most important factor is the customers.

You need to provide enough content for each client, regardless of whether they are already experts in what you are selling, or if they are only getting acquainted with your products

Always tell the customer about the benefits of your product. For example, on a mountain bike with a larger suspension, the cyclist has more control overriding on steep roads. But this one is useless if you ride on gravel.

Here are some more helpful tips:

  • Shoot a video about a product: it can contain a lot of complex details and even a whole story.
  • Make the site user-friendly: use the drop-down tabs, pop-up menus and content that appears on hover. So users who want more details can easily find the information they need. However, it will not reload the page.
  • Use a clear structure and hierarchy in texts. Use headings and subheadings – it will be easier for your users to crawl content and find what they need.
  • Anticipate questions that your target audience might have and create helpful instructions about products that will answer them.

Add inspirational content

Think about how your product can help make customer life more fun, enjoyable, or efficient. How will this bike make you a faster cyclist? How do these skis help you ride cool?

Product descriptions should not be bland – take the time to speak the same language with users.

If you are creating a grocery page from scratch, remember that some visitors may have never been to your homepage. Therefore, present your brand in the best possible light.

Add social proof

Social evidence builds user confidence and boosts conversion. Testimonials and photos are a great way to build trust and encourage a purchase – especially for new brands.

Understand your customer

In order to make the right decision, starting with how detailed the product is, ending with what properties of the product to focus on photography, you must very well understand who your client is and what he wants from you.

When you create a customer profile, start creating your story and market niche. Make sure the story weaves into your product pages. Do not show one picture of the product on a white background, spend money and time for a product photography studio to show the goods in the best light.

Follow the tips above and our Shopify experts assure that your properly optimized page will sell much more! However, if you like our ideas but simply don’t have enough time to work on that, our Shopify web agency is ready to bring your project to a new level!