Getting a good amount of sales from your eCommerce website might be hard if you didn’t follow eCommerce website design principles. Some websites may not know they are struggling in online sales because of a lack of these. In this article, I will show you a complete list of eCommerce website design principles you should follow in 2021 to increase sales on your website fast.

The number of online shoppers in 2021 has exponentially increased in comparison to the last few years. More importantly, the market is likely to grow even more.  With more competition, there is an added. This is because you will need to entice and keep these customers from established giants and other sellers like you.

With more and more different types of products being made available online, retail shops and even small business owners are beginning to use eCommerce platforms. This is because earning while having only a physical store is not as lucrative as it once was. Consumers now prefer to go online, pick out whatever they need, order it, and have it delivered to them instead of walking about to do it.

What are eCommerce Website Design Principles?

Your eCommerce website design principles are a chance to make an excellent first impression. It affects how your customers see your company as they are clever enough to know what a high-quality website looks like.  It also affects the amount of time your users will spend on the website, if they buy or not, and if they come back.

eCommerce website design principles are the fundamental design concepts that serve as a foundation when designing a successful eCommerce website. These are the principles you must keep in mind as you design your website. It’s for these reasons that your customers will see your site as a high-quality one.

When visiting an eCommerce website, a customer decides whether to stay or leave instantly by looking at it. Therefore, even with an excellent marketing strategy, it still becomes inescapable to package it all in an appealing and usable way. Suppose you have excellent eCommerce website design principles in a very competitive field. In that case, your eCommerce website design becomes your medium to keep your customers engaged while still displaying to them the value of your wares.

Why is eCommerce Design so Important?

As you begin to design or even redesign your website, you might question how it impacts your audience and your business. Maybe why does the design of your eCommerce website matter so much to your business’s health and success?

1. First Impressions

In e-commerce website design, customers need to be pleased by how it looks and operates because it is the very first aspect that anyone notices of your business. People will judge your business within the first few seconds of seeing your website. What people see your site the first time, what they think could affect you, and how they patronize you today and tomorrow.

If your website looks unattractive or outdated, the users will have a negative impression of your business, and this might cause them to go to a competitor’s page. The impression you give them can either get them to stay on your page, learn more about your business, leave your page, and move to a competitor’s.

2. Search Engine Optimization (SEO) Strategy

Many e-commerce website design principles and elements affect the way you put content on your website. These in turn affect how search engines index your website.

This is an essential aspect of your website design as your code needs to be SEO-friendly. If your website SEO fundamentals are not adequate, you’ll be fighting a visibility battle for your website from the beginning. The best way to ensure the best e-commerce website design principles and then visibility on search engines is to partner with a web design agency that knows what they are doing.

3. Information

The way your website is designed will determine the amount, the quality, and what type of information your customers will receive. The decision to purchase your product depends on how a customer can get about it on your website. Your presentation of this information matters a lot.

4. Customer Service Impression

Your website gives people an impression of how they could be treated just by taking a glance at your website. If your website is appealing, modern, and inviting, people will get the impression that your business is up to date and welcoming. However, if it’s unattractive and outdated, it makes your business look like old news.

5. Trust

Nobody trusts a poorly designed website. A poorly-developed website or a website that has information that looks outdated does not kindle trust. The site might be viewed as shady.

A professional site conveys trust to your customers. It is important to cultivate trust with them so that they remain on your site. When customers remain on your site longer, more opportunities arose for a purchase to be made

6. Consistency

Using eCommerce website design principles is important because they help to create consistency. It is challenging to create a brand that will be recognized if your website is not consistent.

It also makes your website look unprofessional. If your website is not consistent, customers will move to a competitor’s site that looks professional. Building consistency, you will keep your customers longer and attract new ones.

12 Best eCommerce Website Design Principles To Boost Sales

While working on a design for your e-commerce site or redesigning it, these are the best E-commerce website design principles that will help boost your sales this year

1. Unique Design Elements

This is one of the foremost important e-commerce website design principles that exist. Owing to the fierce competition that is in the market, you must have a way to stick out. This is necessary because it plays a role in the initial impression you make on any visitor to your site. 


Snipcart’s unique color palette.

An uncommon approach to your website’s composition will urge your users to continue viewing your site and provides more opportunities for you to affect their buying decisions.

Unique design elements make buyers notice you among the competition, remember you, and revisit your site just to experience the interface again.

2. User Friendliness

The experience your customers get while shopping on your site should be seamless so that they don’t leave in the middle of the process. This implies that your website should be easy to navigate. Complexity hurts sales.

Your website should be carefully and strategically thought out. Your products should of necessity be grouped into categories and subcategories that are not confusing. They ought to be shown in a clean grid with sufficient labeling that makes your website user-friendly.

Furthermore, your website has to be provided with sufficient details and pictures of your buyers’ products to understand the products well, without touching or seeing them in reality. The more realistic it is, the higher your chances of selling that product.

3. Emphasis on Security

Security is one of the backbones of eCommerce website design principles, It is essential to create a website that customers feel they can trust. Most online shoppers are anxious about their privacy and if your site will protect their data by providing a secure transaction. If your website ceases to feel trustworthy at any point in time, they will simply prefer to shop elsewhere.

  • To emphasize security, you would like to:
  • Share reviews of your products to convey to your shopper the satisfaction in others’ opinions and take away any concerns.
  • Pay attention to details like broken links and 404 errors
  • Use a secure server.
  • Get a recognized trust seal like Norton or McAfee, these assure potential customers of a secure transaction process.

4. Responsive Technology

Time is money and consumers are an impatient breed. All it takes is mere seconds to lose a purchase and a customer. This is often because most people abandon and never return to a page that takes too long to load.

Responsive Technology

Having a non-responsive website will certainly affect your business and cause you to lose potential clients. So ensure you’re working with a very good, reliable web development agency and hosting company; because your success depends on their performance.

5. Target Market Knowledge

Who wants to consume your products? Are you missing out on a possible market segment that may help to enlarge revenue? Properly identify and know who your target audiences are and therefore the demographics they are in to be sure your website design feels right to them.

This is the initial step in building a bond of trust with your customers. Unlike face-to-face sales, there will be no salesperson to guide the customer through the sales funnel. That’s why it’s crucial to grasp your target market’s scope and establish trustworthiness through your eCommerce web design principles.

6. Search Column Feature

Be sure to incorporate a search feature on your site. Some people will come to you knowing what it is that they want to buy and, if they can’t find it within seconds, are likely to abandon your site.

Going through various categories and searching for a distinct product might become a tedious task. This is why you should also upgrade your search feature to possess these:

  • Auto-complete functionality; this is the functionality Google uses to complete your sentence before you have even finished typing it.
  • An Omnipresent search; your  search box should be present on every page and be visible, quickly recognizable, and simple to use
  • Support every query like product names, categories, attributes, and customer service-related information.
  • Allow sorting and filtering of results.

7. Effective Product Descriptions

The descriptions of your products influence buying decisions heavily. The higher the quality of the descriptive text, images, and even videos, the better. Therefore, the faster the customer will relate it to what he/she needs and successively affect their buying decisions. This is often not essentially an element of design, yet paying close attention to these details can increase your future ROI.

The more doubts you eliminate a product, the more likely they are to buy the product.

8. Layout Minimalism

This refers to minimalism within the design of your e-commerce website. Having a minimalist approach to your website’s look will remove elements that are not necessary from it. This is also a major eCommerce website design principle because it will in turn make your site faster to develop, use fewer resources, and respond much faster than cluttered eCommerce websites.

Always recognize that less is more. Don’t overwhelm your visitors with information and content. Proper white space improves readability and allows your content to stick out better.

9. Branding Consistency

Consistent branding throughout your site help your customers keep your brand in mind longer. It also helps them distinguish your site’s values and unique offerings from other competitors.

Many design elements and aesthetics should be identical on every page of your website, including the header, footer, and product grid.

For example, the text should follow the fundamentals of excellent typography. Your brand color palette should be established and strictly followed. The tone of the photography and the text/descriptions should follow your brand’s identity.

This will also help in facilitating a solid brand-customer relationship with your regular clients.

10. Call to Action Efficiency

Call to action efficiency refers to validating that the words used on all call-to-action buttons cater to the probable questions your customers have in mind and take them to precisely what they are seeking out. To enlarge the efficiency of your call-to-action buttons use contrasting colors like red to differentiate them from the color palette of the website. You might also need to use trigger words like “Join Now” and “Claim Your Discount” on them.

11. Beauty and Personality

Your potential customers may leave your website if they find the layout unattractive. Attractiveness may be a subjective thing, but just because an e-commerce website is straightforward, simple, and minimalistic doesn’t mean it should lack beauty and personality. Finding the right balance between aesthetics and usefulness is crucial.

In a situation where many websites sell (practically) the same product, it might not be enough to provide customers with a competitive price. The most effective e-commerce website design captivates.

12. Checkout Design and Contact Information

An elegant checkout page, while wanting to be stylish, needs some mandatory things to complete purchases;

  • Offer various payment options: Different shoppers have different preferences when it involves making payments. Cater to as many payment options as possible
  • Keep it simple: Minimize the number of fields and processes to finish the purchase.
checkout web design
  • Make registration optional: Never force shoppers to account before shopping because this will drive the shoppers away. Give them a choice to register after they have finished purchasing, and highlight the registration profits when asking them to register.
  • Use clear error indications: It is extremely frustrating when making a purchase is ineffective and you are unable to determine why. Rather than showing the errors after a form is submitted, make the error notifications come up in real-time directly above, or next to the item that needs the correction so that shoppers will notice them.
  • Contact Information: Ensure that you incorporate a live chat or contact number throughout the checkout process and the website in total. When shoppers have questions, they will quickly get answers instead of leaving the website and going elsewhere.

Are eCommerce Website Design Principles Your Best Bet to Boost Sales?

Designing a successful eCommerce website with a remarkable user experience starts with understanding these eCommerce website design principles in their entirety and developing a blueprint that focuses on these principles. This is because no truly successful website realizes without a great deal of planning and research.

Shoppers visiting your site expect frictionless experiences unconditionally. When designing an eCommerce site, is primarily about building an eCommerce website and providing an online shopping experience that will convert passive shoppers into paying customers.

You would want to partner with a team like UPQODE who understands these e-commerce website design principles to facilitate your site’s design easier and more professional.

Filed under:Ecommerce

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