Digital marketing for small businesses is essential to their growth and success. The goals and purpose of the business will guide you in identifying the type of digital marketing campaign to run. To start with, let me define what digital marketing is.
Digital marketing is an online method that can be used to promote a business. To reach out to your customers and clients, you need to have an online strategy in place. The most interesting thing about digital marketing is that it comes in various types.
If you’re a local business owner and not sure where to put your digital marketing efforts, then, this guide is for you. Here is a deeper review of everything you need to know to give your business website a good online presence.
Online marketing is growing every day and most small businesses are using technology to reach their clients. There are so many ideas to choose from when it comes to small business marketing. Some of them are premium, while others are free. It all depends on your reason for implementation.
Types of digital marketing
Here is a more detailed explanation for some of these marketing channels.
SEO or Search Engine Optimization is optimizing content and websites to rank higher on search engines. There are three different ways to achieve SEO. These are on-page, off-page, and technical SEO. Different agencies offer SEO services at a cost-effective price.
On-page SEO is the most basic type of SEO. It makes it easier for search engines to understand what a website is about. Examples include meta descriptions, title tags, keywords research and optimization, header tags, and ALT attributes. Also, responsiveness for mobile devices such as smartphones and tablets.
Off-page SEO is an effort done outside your website to improve your ranking on search engines. Some of these efforts are creating backlinks, guest blogging, social media marketing, and influencer marketing.
Technical SEO is a type of SEO that checks the on-site structure, mobile friendliness, and page speed. Technical SEO is very important for your website. Some agencies will offer both digital marketing and SEO services.
However, you should keep in mind that the purpose of SEO is to increase your organic reach and subsequent leads. This is why, in 2021, you need to focus on implementing the newest SEO trends. The most important one includes keeping the user intent search in mind.
This means that you need to create content and target keywords assuming the customer journey and thinking what type of buyers are likely to search a key term to get to my online business. For instance, if you run an online clothing store, you need to target keywords that an actual buyer would type in when looking to purchase clothes online.
Similarly, the second thing to keep in mind is mobile optimization. More people are now surfing the internet and making searches through mobile. So, if your webpage is not optimized for mobile users, you’ll be missing out on a significant customer range.
There are several other important SEO tips too, but the above two are the most important ones. So, do keep those in mind.
The best tool to use in optimization is the Yoast plugin. It helps achieve the basic requirements to rank in search engines. Digital marketing for small businesses and local search are the strong pillars to get potential customers through inbound marketing.
Yoast plugin on WordPress
By now, you must have heard that ‘Content is King.’ It’s true; content really is king, especially when it comes to marketing. Content marketing is a marketing tactic that consists of the creation and distribution of information. As a small business, you must focus on content marketing if you want to evolve your digital marketing strategy.
Content is dependent on your business. For instance, if you’re in the marketing business, your content needs to revolve around this topic. Also, create content that your target customers relate to. Remember, content needs to communicate and provide value to your audience. For small businesses, quality content will attract customers, grow traffic, and convert visitors into leads.
When it comes to websites, for instance, you need to organize WordPress content to enhance readability. You can publish content on blogs, social media, and infographics.
Email marketing has improved over the years. There are tools and software that small businesses can use to create and send emails. The purpose of email marketing is to attract, engage and convert your customers. For instance, you can inform your customers of your offers or new products using emails. It’s a faster and direct method of getting customers.
Email marketing is very effective especially when building trust. As a small business, you need to nurture a strong relationship with your clients.
Pay Per Click or PPC is a form of marketing where you pay for every ad that is clicked by your target audience. This method of marketing is very common as it reaches a bigger audience very fast.
Choose your objective before proceeding to design your ad. Examples of these objectives are awareness, consideration, and conversion. PPC is used on Facebook, Twitter, LinkedIn, Instagram, and Google.
Google my business, Google Ads and Facebook Ads are the most used PPC channels. Most businesses are using Google to sell their products and services.
This marketing channel involves the use of video to promote your content and business. Video content not only applies to YouTube but also to websites and blogs.
With the current growth in technology, anyone can now create videos. You don’t need to spend too much by hiring someone to do the videos for you. There is an online software to use for creating videos. Examples include Loom, Vidyard, and Soapbox.
Most people want to spend a few minutes listening rather than reading long blogs and texts. Video marketing helps build trust and also improves your SEO.
Social media marketing is a type of digital marketing that is crucial for businesses and startups.
This is because most people spend a lot of their time on social media. Examples of social media channels include Facebook, Twitter, LinkedIn, Pinterest, Tik Tok, and Instagram. However, not all these channels apply to all types of businesses.
You need to learn your audience first and the channels they use the most. After identifying the channels, research the best social media marketing tips for small businesses.
Running social media campaigns on different social networks is quite beneficial for your business. It is no secret that social media platforms offer a window to increase your brand awareness.
Infographics are a visual representation of the information through the use of images and text. They communicate messages and ideas very fast. This is because they carry the basic and most important information.
For instance, if you want to make an advertisement, you may consider using an infographic. Examples of software to use are canvas, Venngage, Befunky, Stencil, and Adobe Photoshop. These tools are easy to use and some have ready-to-use templates. Here is an example of an infographic.
With the above-stated ideas, the benefits of using digital marketing for small businesses are many. Some of the benefits include:
Digital marketing tools are dependent on the type of idea you’re looking to implement. These tools are very essential as they make marketing easier and convenient.
Before using any of the tools, you need to understand the type of digital marketing to apply. For instance, a video editing tool cannot be used to publish posts. Here is a table showing the different types of digital marketing and specific tools.
|Type of digital marketing||Software to use|
|Social media||Hootsuite, Buffer, Creator Studio, Tweetdeck, Google alerts|
|Email marketing||Mailchimp, Privy, Mailjet, Sumo, EmailOptin, Getgist, MailerLite|
|Content Marketing||WordPress, Reddit, Quora, Grammarly, Hubspot, Trello, Hemingway|
|SEO||Yoast Plugin, Google Webmaster, Google Analytics, Google Trends, SEMrush|
|Infographics Tool||Venngage, Snappa, infogram, Befunky, Canva|
|Video Marketing||Loom, Vidyard, PlaceIt|
Tools for each type of digital marketing
Every business is unique and has specific goals to achieve. These goals will always guide you to know which plan works best for your business.
Also, your competitor will help you discover a plan you can use. For instance, if your competitor has not implemented video marketing, you can try it in your business.
But, be careful not to be so competitive and forget your audience. Remember your goals and objectives and use them well to your advantage.
For 2021, I would suggest you implement the following pointers in your strategy:
These tips will ensure that your digital marketing strategy is strong enough to tackle the complications raised by the pandemic situation. At the end of that day, you need to be as prepared as possible for anything that you have to face in the future, and these strategies ensure that you are well-equipped to face any challenges ahead – especially as a small business.
First, you need to understand what a small business marketing agency is. Working with an agency or specialist who understands digital marketing is very important. There is no need for you to carry all the workload by yourself. It also saves you too much energy to achieve your goal.
Among the best agencies for small businesses include UPQODE, Taktical, Blu Mint Digital, webFX, among others.
However, you need to be careful when selecting marketing agencies. Work with people who understand your business goals and objectives. In addition to this, work with an agency that offers most of the services you need.
This makes it easier to follow up and the budget. Working with an agency is important as they may recommend digital marketing strategies and tips for small businesses!
For small business owners, you need to have a working budget for your business. It helps you make plans for your business and channel your finances to the right areas.
Compare different agencies to see who offers the services you need at a cost-effective price. List down the prices and weigh your options. Then, proceed to the one that works best for you.
After a specific period, you will need to check your Return on Investment (ROI). This will help you determine if you’re making losses or profit for your business.
There are various services that come with digital marketing for small businesses. These services will differ from one business to another. The reason for implementing digital marketing ideas is to be present online. So you need to decide the type of service that would best suit your business niche and then take action accordingly.
Here are a few common digital marketing services that agencies offer for small businesses:
The best part about hiring services from an agency is that they have experts available for all types of services. This means that you’ll be able to cut through the soaring competition at an affordable price.
Digital marketing for small businesses improves ranking, generates traffic, and grows your brand. Most people want to engage with a business from wherever they are. If your clients cannot find you online, it becomes harder to interact with them.
In conclusion, digital marketing for small businesses is very crucial. The better your business is optimized digitally, the more your clients will trust you!
From a project management standpoint, their communication was phenomenal, and everything went very smoothly. Their team is incredibly upfront and honest about what their skills and capabilities are. At a couple of points, they told us that particular things weren’t realistic for the time or scope of our project, or were outside their skillset, and we really appreciated that honesty. They really take their project management seriously. I think the thing that made our partnership as successful as it was is the fact that our communication truly flowed both ways.