Clients Follow Up

upqode | Mar 11th, 2019

All of us know how frustrating it is when you don’t get feedback from your customers. It can affect the project delivery timeline, resources planning, and overall project performance. Here, at UPQODE,  we have put together some of the best practices we consider useful in “making” the client to reply promptly.

Ask For A Response In Your Subject Line 

It sounds simple, but sometimes all you need to do is ask for a response. If an email requires a reply, alert the person in the subject line, suggests St. Louis-based professional organizer Janine Adams. “The one thing that gets me to reply to an email is when the person puts ‘–RESPONSE NEEDED’ at the end of the subject line,” she says. “It’s very effective.”

Change The Subject Line When The Topic Changes

The topic can change, especially during a long back and forth thread, making the original subject line inappropriate. “People tune out and stop reading when their need to know has been satisfied, thinking the email replies no longer apply to them,” says Dianna Booher, author of What More Can I Say? Why Communication Fails and What to Do About It. “So they miss important details and action. By updating the subject line on that thread, you re-engage all readers.”

Don’t Skip The Greeting

When the email starts without addressing the recipient by name, they could easily assume it was sent en masse and doesn’t require a response, says Peggy Duncan, author of The Time Management Memory Jogger: Create Time for the Life You Want. “Also, your email can be perceived as demand as opposed to a request,” she says. “And adding a greeting is simply more polite.”

Start Your Message With A Clear Request

Don’t bury the purpose of your email; start it by describing the response you want and your deadline, says New York-based professional organizer Lisa Zaslow. Emails written at a third-grade reading level with simpler words and fewer words per sentence were considered optimal. “For example: ‘Please let me know by the end of the day if you can meet for lunch on the 21st,’” she says.

Stay In The Sweet Spot When It Comes To Length

To boost your response rate by half, keep your email between 50 and 125 words, according to a study by email-marketing platform Boomerang. Response rates declined slowly from 50% for 125-word messages to about 44% for 500-word messages. After that, it stayed flat until about 2,000 words and declined dramatically.

Use Third-Grade Language

The reading grade level of your emails has a dramatic impact on response rates, finds the Boomerang study. Emails written at a third-grade reading level with simpler words and fewer words per sentence were considered optimal, providing a 36% boost in responses over emails written at a college reading level and a 17% higher response rate than emails written even at a high school reading level. If you want to check your readability level, you can use a website such as

Use Emotion

The Boomerang study found that using a moderate amount of positive or negative emotion words–such as great, wonderful, delighted, pleased, bad, hate, furious, and terrible–increased an email’s response rate by 10% to 15% over emails that were neutral or strongly emotional.

If you are sending a complaint, for example, Boomerang CEO Alex Moore says it’s better to say, “I had an awful experience at your store today. The clerk was very rude. Please do something to make it right,” instead of “Your store experience sucks. Your clerk is a douchebag. Piss off, and I hope you die in agony.”

Use Rich Text

Use bold and color to highlight the response you’d like to get, suggests Zaslow. “This may not show up depending on the compatibility of different email programs, but it’s worth trying,” she says.

Duncan agrees, adding that you can use bullet points to increase readability, and use a different color text to draw attention to deadlines.

Be Strategic About When You Send Your Message

Send it in the morning. According to a study of 500,000 emails by email tracking software provider Yesware, emails sent between 6 a.m. and 7 a.m. get the highest rates, about 45%. Fewer emails are sent during these time slots, lowering competition.

Follow Up Samples

  • “When you get a minute, could you please drop me a line regarding my last email?”
  • “I would like to follow up making sure you got my previous email.”
  • “I’m just emailing to ask…”
  • “Hello Jennifer, I hope you and your family are doing great. Have you ………? 
  • Well, I actually writing you with a question…”
  • Hey John, I hope that this email finds you well. I know you are busy, but we can’t move forward without your feedback. Please…
  • I just wanted to follow up on the email I sent last [day of the week email was sent] about [subjectof email].
  • I just wanted to follow up to see what you thought about [subjectof email].

Do you have your own insight on this topic? Share it with our web design agency in the comments below.

Filed under: Project Management

Related posts


What They Say

This is a team that pays great attention to detail and does great work. I had a design done for my website by a separate designer, and Nick implemented the design perfectly for both mobile and desktop. His team uses project management software to track tasks and break up the work for his team into sprints. You aren’t just getting a developer when you hire Nick, you’re also getting great project management and organization. I 100% recommended it.

Erik DiMarco

Manager, NimbleDesk

UPQODE delivers high-quality web work quickly, thanks to their expertise in PHP and WordPress. Regular communication and reasonable prices further smooth the workflow. We've been very pleased with the results. UPQODE responds far more quickly to development changes than our core team would be able to. They are highly knowledgeable about best practices in WordPress, and their ability to rapidly scale up whenever we need a project completed makes them a valuable asset for us in our development needs.

Jim Kreyenhagen

VP Marketing and Consumer Services, doxo

The engagement resulted in an aesthetically pleasing website that satisfied internal stakeholders. They dedicated capable resources that ensured effective collaboration. UPQODE’s attentiveness and flexibility support a successful partnership. They created a beautiful website that we love. The site functions to advertise a certain medical procedure, so I can’t speak to any traffic metrics. UPQODE's responsiveness was their most impressive quality.

Jessica Echevarria

Administrator, University Division

UPQODE delivered a functioning and accessible website. Their adaptable approach to customer service allowed for a smooth development process and set the foundation for possible future collaborations. The delivered website met all of my requirements and explains everything I need it to. UPQODE was very understanding and accommodating of my changing needs throughout the project. The communication was excellent. I plan to work with them again for future needs.

Darren Devost

Owner, Devost's Dynamic Marketing

The vendor succeeded in creating innovative WordPress solutions. Their availability enabled the client to deliver products more quickly. UPQODE's project management was good—their staff met weekly with the client and was always very punctual. UPQODE brought troubleshooting, recommendations, and ideas that our previous partner was unable to provide. They deliver work on-time and within budget. The design they’ve inserted into the product has enabled us to deliver products more quickly. They have always been very helpful in recommending better solutions.

David Bill

President & Founder, Liquid Knowledge Group
Request a Design