Conversion Rates Optimization was huge a couple of years ago but now it seems that it’s losing its momentum. This is an illusion though, as the field and the science of CRO is stronger than ever. Only the field of CRO is evolving at the speed of light. In this article, we’re going to explore..

Have you ever been in a situation where you browse the internet for hours hoping to get an inspiration and stumble upon interesting idea but can’t find anything aside from content you already covered? Producing new content is not easy. Everyone says you should post regularly, but ideas don’t come regularly. Scientists are still struggling to..

It’s a known fact that there is too much content these days. Every single business from large corporations to small local businesses uses content marketing as part of their strategy to drive traffic to the site. But as the number of content pieces increases, competition becomes brutal. It’s harder than ever to break through the..

Having a business blog is a must these days. Customers expect regular updates and entertaining information from businesses of all kinds. On the one hand, running a successful blog presents a huge challenge to businesses, but on the other hand, it’s also a wonderful way to attract new customers and build stable relationships. It’s not..

We used to rely on call-to-actions to attract attention and bring conversions. Now your audience is knowledgeable than ever and even the best call-to-actions are critically assessed before they are clicked on. To captivate your target audience, you need a wholesome content marketing and inbound marketing strategy. So don’t expect that this article turns hundreds..

If your company mainly relies on content marketing as a strategy, then a blog is your main money generating asset. There are many things a regularly updated blog can do for a company: it can bring you more customers, increase your brand value, help you build brand reputation and spread the news about the company...

You have a beautiful WordPress site, everything works fine, you’re active on social media, you’re even running a Facebook campaign and use SEO to increase traffic, so the visitors start coming in. But there are no sales. People leave too fast or maybe something stops them halfway through the purchase. Websites are great for presenting information,..

The end of 2017 is quickly approaching, so it’s time to set New Year resolutions and plan for the year to come. In order for you to create a realistic and achievable plan, we’ve prepared a list of digital marketing tactics for WordPress users, that will propel your website and business to success. The list..