You create a product and expect to conquer the world with it. It is cool, and there are only a few things left – to promote it effectively, because people should know from somewhere, that you exist.

Here comes the hard part. It takes so many efforts – to choose the channels, create the advertisement, be presented online, which means to make a site, connect to social media networks etc.

You are promoting your product, trying to predict how to make it better and understand the customer’s behavior. Even more, today we use researches of neuro scientists to make a picture how our mind works and how to create an advertisement that works with it best.

When it comes to your business site, the situation is the same – you try to imagine, what design to use, how to write and what proposal to make. But there is one key word that can be a driving force and that is the concept of care.

Why care?

What do we mean by saying it? Everything is easy and logical. When you try to position your product, you need to understand what problem of your customers it solves.

  • Why have you created it?
  • What it was all for? To say: “look, how smart I am” or to give people some solution?

Giving the answers to these questions helps to see the way you can demonstrate your product. And when you think about the tool, it is care for customers.

Show that you think about them – and they will see why to choose you.

Benefits of your product for people are the only reason to create and sell something. Here comes the answer about making promotion, but we can give you an example how to bring it to life when you create a site.

What information should be there? Just show what problems of clients you can solve and then your cooperation would be clear and definite. It is important, because a site is like your personal online office, and people judge the business by looking at it and reading content. So, it really matters how it looks and what information gives.

It is a technical aspect – if you want a good one place on the Internet, you choose us or another company to create a site. And our work as professionals is only to demonstrate your message to the audience as precisely as we can.

Already done?

If you made it all, and have a good presentation for product, services, and business online, it is not time to stop. You can do more!

If your site is already easy to use, helps to communicate faster with customers, it is time to give more options. How to present care in more ways?

Again, when it comes to site or social media, anything connected to online presence, just make a good content – practical, useful, or just fun. But do not think that we are talking about all the same messages like “good morning people, have a nice day”. No, no, no. It is about articles with news in your sphere, some expert texts, interesting topics and everything that can give help, knowledge or just would be fun. There is one magical section on your site named blog – use it, even if it seems not so necessarily.

Useful information show how you care, and, as extra bonus, you present yourself as a professional in business. Two points at one time – sounds not bad, isn’t it? Even more, it is a chance to make your site or social media demanded, increase conversions etc.

Speaking about giving more in general, it is about providing new services, extra bonuses, and other things that help to demonstrate how you care about clients.

Now you see how a simple concept defines your approach in building the strategy of promotion and helps to understand ways of communication and general value’s image of your product.

Care is a good and honest way to make the product desirable and useful for client and successful, selling for you. So, do not waste your time – use it!

Filed under:News


What They Say

The engagement resulted in an aesthetically pleasing website that satisfied internal stakeholders. They dedicated capable resources that ensured effective collaboration. UPQODE’s attentiveness and flexibility support a successful partnership. They created a beautiful website that we love. The site functions to advertise a certain medical procedure, so I can’t speak to any traffic metrics. UPQODE's responsiveness was their most impressive quality.

Jessica Echevarria

Administrator, University Division